Face Bond Self Setting Waterproof Foundation 31 dupes and alternatives Urban Decay
4.3 (4,659)·Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$14.50Ulta Beauty(product price)$25.50 less (64%)4.5 (995)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
93
Wear & performance
68
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium shade with neutral undertones
$12.99Ulta Beauty(product price)$27.01 less (68%)4.4 (41,209)
Matches: Very close colour· Same matte finish· Both claim long-wearing
Differences: Neutral rather than warm undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
81
Wear & performance
68
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
$24Ulta Beauty(product price)$16 less (40%)4.3 (49)
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Both claim a lightweight feel
Differences: Natural rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
62
Wear & performance
54
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: medium-deep with neutral peach undertones
Matches: Near-identical swatch colour· Both claim transfer resistance· Claims not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
62
Wear & performance
61
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: level-one tan with a neutral undertone
Matches: Very close colour· Same matte finish· No drying alcohol listed
Differences: Full rather than medium coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
88
Finish & visual result
81
Wear & performance
40
Skin suitability
30
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin
Matches: Very close colour· Same matte finish· No drying alcohol listed
Differences: Full rather than medium coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
86
Finish & visual result
81
Wear & performance
40
Skin suitability
30
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin
The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 31 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Deep 17W, against Urban Decay Face Bond Self Setting Waterproof Foundation in 31. Every attribute compared, with its share of the score.
ComparedYour shade31Closest shade matchDeep 17WHow they compareScore
Shade match55% of overall95
Colour60%93#905c3c#8c5738Very close colourColour difference 1.8 (0 is identical)
Depth15%96DeepDeepSameDepth difference: 2.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/oily skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Toasted Chestnut, against Urban Decay Face Bond Self Setting Waterproof Foundation in 31. Every attribute compared, with its share of the score.
ComparedYour shade31Closest overall alternativeToasted ChestnutHow they compareScore
Shade match55% of overall92
Colour60%92#905c3c#8a5d3eVery close colourColour difference 1.9 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
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