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Face Bond Self Setting Waterproof Foundation 31 dupes and alternatives Urban Decay

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free13No drying alcohol15Vegan5Cruelty-free4Oil-free0With SPF7Mineral2

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19 of 30

Only showing matches with full coverage.

Closest shade match: Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 7 Cameroon

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
31Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Juvia's Place
7 Cameroon
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$28 less (70%)

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Toasted Chestnut

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
31Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
BLK/OPL
Toasted Chestnut
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
93
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$13.48WalmartWalmart
$26.52 less (66%)

Your shade $40 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    460O
    Shade match 90
    $69SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame matte finishBoth claim transfer resistance

    Differences: Olive rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium deep with olive undertones

    Medium confidence· Digital match

    View match
  2. #4 · TIRTIR

    Mask Fit AI Filter Cushion

    43N DEEP COCOA
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    480N
    Shade match 87
    $69SephoraSephoraCosts $29 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Toasted Chesnut
    Shade match 87
    $14.50Ulta BeautyUlta Beauty(product price)$25.50 less (64%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Face Tape Full Coverage Foundation

    57G Rich Golden
    Shade match 82
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Nutmeg
    Shade match 86
    $14.50Ulta BeautyUlta Beauty(product price)$25.50 less (64%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #9 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Amber
    Shade match 85
    $14.50Ulta BeautyUlta Beauty(product price)$25.50 less (64%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium shade with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    6W
    Shade match 88
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: tan skin with warm olive undertones

    Medium confidence· Digital match

    View match
  9. #11 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Deep 17W
    Shade match 95
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  10. #12 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Chestnut
    Shade match 85
    $12.99Ulta BeautyUlta Beauty(product price)$27.01 less (68%)

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Face Tape Full Coverage Foundation

    57N Rich Neutral
    Shade match 73
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    93
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    38N Sun Stream
    Shade match 93
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: medium-deep with neutral peach undertones

    Medium confidence· Digital match

    View match
  13. #15 · KimChi Chic Beauty

    A Really Good Foundation

    127MD
    Shade match 82
    $29Ulta BeautyUlta Beauty(product price)$11 less (28%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural matte rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: Tan with Neutral Undertones

    Medium confidence· Digital match

    View match
  14. #16 · Smashbox

    Always On Skin-Balancing Foundation

    T10N
    Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourBoth claim transfer resistanceClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one tan with a neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Amber
    Shade match 88
    $14.95Ulta BeautyUlta Beauty$25.05 less (63%)

    Matches: Very close colourSame matte finishNo drying alcohol listed

    Differences: Full rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  16. #18 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Nutmeg
    Shade match 86
    $14.95Ulta BeautyUlta Beauty$25.05 less (63%)

    Matches: Very close colourSame matte finishNo drying alcohol listed

    Differences: Full rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  17. #19 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    368
    Shade match 88
    $17.99Ulta BeautyUlta Beauty(product price)$22.01 less (55%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    42
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 56% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 31 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    40 Medium Deep Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 40 Medium Deep Golden

    • Very close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Close colour
    • Deep · Warm · golden undertone

    $22

    SephoraView at Sephora
  4. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Camel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Camel

    • Close colour
    • Deep

    $12

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 7 Cameroon, against Urban Decay Face Bond Self Setting Waterproof Foundation in 31. Every attribute compared, with its share of the score.

ComparedYour shade31Closest shade match7 CameroonScore
Shade match55% of overall97
Colour95#905c3c#925b3eVery close colourColour difference 1.5 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyCombination, normalBoth marketed for normal/​combination skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 7 Cameroon.

Same or better

  • $28 less
  • Very close colour
  • Same warm undertone
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholListed (alcohol denat.)No ingredient list
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Toasted Chestnut, against Urban Decay Face Bond Self Setting Waterproof Foundation in 31. Every attribute compared, with its share of the score.

ComparedYour shade31Closest overall alternativeToasted ChestnutScore
Shade match55% of overall92
Colour92#905c3c#8a5d3eVery close colourColour difference 1.9 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Toasted Chestnut.

Same or better

  • $26.52 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • No drying alcohol listed
  • Adds SPF 15

Different

  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 7 Cameroon

Best price
$12Ulta BeautyUlta Beauty
$28 less (70%)

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Toasted Chestnut

Best price
$13.48WalmartWalmart
$26.52 less (66%)

Your shade $40 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.