Face Bond Self Setting Waterproof Foundation 30 dupes and alternatives Urban Decay
4.3 (4,659)·Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$29Ulta Beauty(product price)$11 less (28%)4.6 (558)
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim long-wearing
Differences: Natural matte rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
72
Wear & performance
72
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: Tan with Warm Neutral Undertones
$29Ulta Beauty(product price)$11 less (28%)4.6 (558)
Matches: Near-identical swatch colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than warm undertone· Natural matte rather than matte finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
72
Wear & performance
72
Skin suitability
90
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Full rather than medium coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
73
Wear & performance
54
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: Tan with strong golden undertones
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Full rather than medium coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
73
Wear & performance
51
Skin suitability
33
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/oily skin · Contains listed fragrance
Retailer shade note: Tan with strong golden undertones
$29Ulta Beauty(product price)$11 less (28%)4.6 (558)
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Slightly cooler undertone· Natural matte rather than matte finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
72
Wear & performance
72
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: Tan with Cool Neutral Undertones
The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 30 (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 445N, against Urban Decay Face Bond Self Setting Waterproof Foundation in 30. Every attribute compared, with its share of the score.
ComparedYour shade30Closest match445NHow they compareScore
Shade match55% of overall97
Colour60%95#9e633d#a2663eLooks identicalColour difference 1.4 (0 is identical)
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, oily, sensitiveBoth marketed for normal/oily skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $15 more
