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Face Bond Self Setting Waterproof Foundation 30 dupes and alternatives Urban Decay

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage.

Closest shade match: Kylie Cosmetics Skin Tint Blurring Elixir Foundation 8W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
30Change shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
The match
Kylie Cosmetics
8W
Depth and undertone: Deep tan · Warm · peach
Finish and coverage: Natural · Light coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Danessa Myricks Beauty Yummy Skin Blurring Balm Powder 7

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
30Change shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
The match
Danessa Myricks Beauty
7
Depth and undertone: Deep tan · Olive · warm olive
Finish and coverage: Matte · Light coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $40SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: tan with warm golden tones

    Medium confidence· Digital match

    View match
  2. Shade match 98
    $49SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    43
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Medium deep with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 30 (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

  2. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

  3. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Very close colour
    • Deep tan · Neutral undertone

    $34

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Close colour
    • Deep · Warm · golden undertone

    $22

  6. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 8W, against Urban Decay Face Bond Self Setting Waterproof Foundation in 30. Every attribute compared, with its share of the score.

ComparedYour shade30Closest shade match8WScore
Shade match55% of overall99
Colour98#9e633d#9c623dLooks identicalColour difference 0.6 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.7
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyCombination, normalBoth marketed for normal/​combination skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 8W.

Same or better

  • $5 less
  • Near-identical swatch colour
  • Same warm undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder in 7, against Urban Decay Face Bond Self Setting Waterproof Foundation in 30. Every attribute compared, with its share of the score.

ComparedYour shade30Closest overall alternative7Score
Shade match55% of overall90
Colour92#9e633d#9a5f35Very close colourColour difference 2.0 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.3
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone80WarmOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Danessa Myricks Beauty Yummy Skin Blurring Balm Powder in 7.

Same or better

  • $1 less
  • Very close colour
  • Same matte finish
  • Light rather than medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Olive rather than warm undertone
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholListed (alcohol denat.)No ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Kylie Cosmetics Skin Tint Blurring Elixir Foundation 8W

Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder 7

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.