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Face Bond Self Setting Waterproof Foundation 25 dupes and alternatives Urban Decay

Tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage.

Closest shade match: PÜR 4-in-1 Tinted Moisturizer SPF 20 Medium MP3

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
25Change shade
Depth and undertone: Tan · Olive
Finish and coverage: Matte · Medium coverage
The match
PÜR
Medium MP3
Depth and undertone: Medium tan · Olive
Finish and coverage: Natural · Full coverage
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
$2 less (5%)

Your shade $40 at Sephora

Closest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 450O

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
25Change shade
Depth and undertone: Tan · Olive
Finish and coverage: Matte · Medium coverage
The match
Gucci
450O
Depth and undertone: Tan · Olive
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$69SephoraSephora
Costs $29 more

Your shade $40 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $69SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than olive undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than olive undertone · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertones

    High confidence· Digital match

    View match
  2. Shade match 88
    $14.50Ulta BeautyUlta Beauty(product price)$25.50 less (64%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium Shade with neutral undertoness

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $14.50Ulta BeautyUlta Beauty$25.50 less (64%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than olive undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for medium deep rich neutral skin with a subtle golden hue

    High confidence· Digital match

    View match
  6. #8 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    12 Addis Ababa
    Shade match 89
    $20Ulta BeautyUlta Beauty(product price)$20 less (50%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    67

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: caramel with warm undertones for soft bronze skin

    High confidence· Digital match

    View match
  7. #9 · KimChi Chic Beauty

    A Really Good Foundation

    119M
    Shade match 88
    $29Ulta BeautyUlta Beauty(product price)$11 less (28%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than olive undertoneNatural matte rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: Medium/Tan with Neutral Undertones

    Medium confidence· Digital match

    View match
  8. #10 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Natural Tan
    Shade match 88
    $12.99Ulta BeautyUlta Beauty(product price)$27.01 less (68%)

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match
  10. #12 · Doll 10

    Peptide Bounce Balm Foundation

    Tan
    Shade match 92
    $44Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame olive undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: Medium-tan with warm olive undertones

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $46Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame olive undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/oily skin · Contains listed fragrance

    Retailer shade note: Medium-tan with warm olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 25 (Tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Close colour
    • Tan · Olive undertone

    $36

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Close colour
    • Tan · Olive · warm olive undertone

    $39

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Very close colour
    • Tan · Warm undertone

    $30

  4. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

  6. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Tinted Moisturizer SPF 20 in Medium MP3, against Urban Decay Face Bond Self Setting Waterproof Foundation in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest shade matchMedium MP3Score
Shade match55% of overall95
Colour92#b67b56#b8815eVery close colourColour difference 2.0 (0 is identical)
Depth96TanMedium tanCloseDepth difference: 2.6
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Tinted Moisturizer SPF 20 in Medium MP3.

Same or better

  • $2 less
  • Very close colour
  • Same olive undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 20

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 20
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 450O, against Urban Decay Face Bond Self Setting Waterproof Foundation in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest overall alternative450OScore
Shade match55% of overall93
Colour90#b67b56#b0774eVery close colourColour difference 2.3 (0 is identical)
Depth96TanTanSameDepth difference: 2.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 450O.

Same or better

  • Very close colour
  • Same olive undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

PÜR 4-in-1 Tinted Moisturizer SPF 20 Medium MP3

Best price
$38Ulta BeautyUlta Beauty
$2 less (5%)

Your shade $40 at Sephora

Closest overall alternative

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 450O

Best price
$69SephoraSephora
Costs $29 more

Your shade $40 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.