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Face Bond Self Setting Waterproof Foundation 20 dupes and alternatives Urban Decay

Medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation C45

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
20Change shade
Depth and undertone: Medium · Olive
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
C45
Depth and undertone: Medium · Olive
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
93
Depth
98
Undertone
100
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Jane Iredale Beyond Matte Liquid Foundation M10

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
20Change shade
Depth and undertone: Medium · Olive
Finish and coverage: Matte · Medium coverage
The match
Jane Iredale
M10
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Match price
$54Ulta BeautyUlta Beauty
Costs $14 more

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    Beyond Matte Liquid Foundation

    M9
    Shade match 87
    $54Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: medium to dark w/ gold/brown undertones

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: MD3 - Medium-deep with cool undertones

    High confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    4W2 Toasty Toffee
    Shade match 92
    $52Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame olive undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium tan with warm olive undertones

    High confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    28.8Y Medium
    Shade match 86
    $24SephoraSephora$16 less (40%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: medium, yellow undertone

    High confidence· Digital match

    View match
  5. Shade match 90
    $40SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm neutral

    High confidence· Digital match

    View match
  6. Shade match 90
    $40SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for medium to tan skin with warm yellow undertones

    High confidence· Digital match

    View match
  7. Shade match 87
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Medium-Deep with Golden Undertones

    High confidence· Digital match

    View match
  8. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW45
    Shade match 80
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: medium mahogany with rosy undertones for medium to dark skin

    High confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW43
    Shade match 80
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: brick beige with rosy undertones for medium to dark skin

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 20 (Medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Close colour
    • Medium · Olive · neutral olive undertone

    $32

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Very close colour
    • Medium tan

    $15.99

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

  5. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Very close colour
    • Medium tan · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in C45, against Urban Decay Face Bond Self Setting Waterproof Foundation in 20. Every attribute compared, with its share of the score.

ComparedYour shade20Closest shade matchC45Score
Shade match55% of overall96
Colour93#d18f5c#d1935dVery close colourColour difference 1.8 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in C45.

Same or better

  • $1 less
  • Very close colour
  • Same olive undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

Jane Iredale Beyond Matte Liquid Foundation in M10, against Urban Decay Face Bond Self Setting Waterproof Foundation in 20. Every attribute compared, with its share of the score.

ComparedYour shade20Closest overall alternativeM10Score
Shade match55% of overall90
Colour98#d18f5c#d3915dLooks identicalColour difference 0.7 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.0
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65OliveWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Beyond Matte Liquid Foundation in M10.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • Does not claim transfer resistance

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation C45

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Jane Iredale Beyond Matte Liquid Foundation M10

Match price
$54Ulta BeautyUlta Beauty
Costs $14 more

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.