Deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
25 of 30 matches
Only showing matches without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $40 at Sephora
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $20 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deep with warm undertones
High confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $29 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)$25.50 less (64%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at Target
Walmart$13.69 · out of stockView at WalmartUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for very deep neutral skin with a subtle red hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $29 moreMatches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Olive rather than neutral undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with olive undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with neutral undertone
High confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$25.50 less (64%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: deep shade
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$8.21View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautySephoraCosts $29 moreMatches: Near-identical swatch colourSame matte finishBoth claim transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with cool undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty$25.05 less (63%)Matches: Very close colourSame matte finishSame medium coverage
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $2.50 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: for very deep skin with neutral bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Light rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Light rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Deep with neutral cool undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly lighterSlightly cooler undertoneBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: dark-deep shade, red undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: deep skin with neutral red undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (13%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty$19 less (48%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Slightly lighterNatural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
High confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)Costs $1 moreMatches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing
Differences: Slightly deeperNatural rather than matte finishLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: deep with a warm undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Radiant rather than matte finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage
Retailer shade note: dark deep rich brown with neutral undertone for deep dark skin
High confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same neutral undertoneBoth claim long-wearingBoth claim a lightweight feel
Differences: Natural rather than matte finishLight rather than medium coverageNo blurring effect claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: deep with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sSephora$1 less (3%)Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly deeperFull rather than medium coverageNo long-wear claim
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin
High confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39 · low stockView at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $16 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: extra deep with warm undertones
High confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same neutral undertoneSame medium coverageBoth claim long-wearing
Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: dark with neutral undertone
High confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Radiant rather than matte finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sShowing 12 of 23 matches
The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 35 (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
15.5 Deep
$36
Cappuccino
$12.99
Dark Coffee
$10.99
9 Neutral
$42
15
$42
NC60
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 33 Neutral, against Urban Decay Face Bond Self Setting Waterproof Foundation in 35. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 33 Neutral.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Hourglass Ambient Soft Glow Foundation in 14.5, against Urban Decay Face Bond Self Setting Waterproof Foundation in 35. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Ambient Soft Glow Foundation in 14.5.
8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark Deep 33 Neutral
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Hourglass Ambient Soft Glow Foundation 14.5
SephoraYour shade $40 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
