Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
11 of 30 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $40 at Sephora
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at Sephora
Ulta Beautyfrom $44 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $40 at Sephora
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $12 moreMatches: Same neutral undertoneSame matte finishSame medium coverage
No material differences in the data we have.
Close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $15 moreMatches: Same neutral undertoneSame matte finishSame medium coverage
Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for normal/oily skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: deep neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Extra deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $15 moreMatches: Same neutral undertoneSame matte finishSame medium coverage
Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for normal/oily skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: deep neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$21.01 less (53%)Matches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneNo blurring effect claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSSephoraCosts $8 moreMatches: Same medium coverageClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance
Retailer shade note: dark deep with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $4 moreMatches: Same neutral undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance
Retailer shade note: deep
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)$24 less (60%)Matches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneRadiant rather than matte finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Does not claim transfer resistance
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 38 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
30NC
$30
6N1
$34
Ganache
$36
9N
$38
17 Deep
$36
62W espresso warm
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 498, against Urban Decay Face Bond Self Setting Waterproof Foundation in 38. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 498.
7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Tarte Amazonian Clay Blurring Powder Foundation in 61N Espresso Neutral, against Urban Decay Face Bond Self Setting Waterproof Foundation in 38. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Amazonian Clay Blurring Powder Foundation in 61N Espresso Neutral.
2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 498
SephoraYour shade $40 at Sephora
Tarte Amazonian Clay Blurring Powder Foundation 61N Espresso Neutral
SephoraYour shade $40 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
