Face Bond Self Setting Waterproof Foundation 39 dupes and alternatives Urban Decay
4.3 (4,659)·Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
70
Wear & performance
86
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
88
Finish & visual result
54
Wear & performance
82
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Matches: Near-identical swatch colour· Same matte finish· No drying alcohol listed
Differences: Slightly cooler undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
81
Wear & performance
40
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with a neutral cool undertone
$24Ulta Beauty(product price)$16 less (40%)4.3 (49)
Matches: Near-identical swatch colour· Both claim a lightweight feel· No drying alcohol listed
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
54
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
83
Finish & visual result
58
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
$24Ulta Beauty(product price)$16 less (40%)4.3 (49)
Matches: Very close colour· Both claim a lightweight feel· No drying alcohol listed
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
62
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 39 (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 41W Cocobolo, against Urban Decay Face Bond Self Setting Waterproof Foundation in 39. Every attribute compared, with its share of the score.
ComparedYour shade39Closest shade match41W CocoboloHow they compareScore
Shade match55% of overall97
Colour60%96#4b2e24#4c3024Looks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, combination, sensitiveBoth marketed for normal/combination skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Cafe Au Bae, against Urban Decay Face Bond Self Setting Waterproof Foundation in 39. Every attribute compared, with its share of the score.
ComparedYour shade39Closest overall alternativeCafe Au BaeHow they compareScore
Shade match55% of overall97
Colour60%95#4b2e24#482b23Looks identicalColour difference 1.4 (0 is identical)
Overall match 91/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraSame price
