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Face Bond Self Setting Waterproof Foundation 5 dupes and alternatives Urban Decay

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Unleashia Satin Wear Healthy-Green Cushion Foundation 20N Apricot

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
5Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Unleashia
20N Apricot
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$16 less (40%)

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative: NARS Light Reflecting Foundation Deauville

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
5Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
NARS
Deauville
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Best price
$55SephoraSephora
Costs $15 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Best Skin Ever Liquid Foundation

    10N
    Shade match 95
    $24SephoraSephora$16 less (40%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: very light with neutral undertones

    High confidence· Digital match

    View match
  2. Shade match 94
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: L3.25 - light with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $41Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No long-wear claim

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: moderately fair, warm-neutral undertones

    High confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Liquid Foundation

    06O
    Shade match 89
    $24SephoraSephora$16 less (40%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: fair with olive undertones

    High confidence· Digital match

    View match
  6. #8 · NARS

    Natural Radiant Longwear Foundation

    Deauville - Light 4
    Shade match 95
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: L4 - light with neutral undertones

    High confidence· Digital match

    View match
  7. Shade match 94
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: L3.25 - Light with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · NARS

    Light Reflecting Foundation

    Gobi
    Shade match 87
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: L3 - Light with warm undertones, and a light yellow tone

    Medium confidence· Digital match

    View match
  9. Shade match 91
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: very fair, warm-neutral undertones

    High confidence· Digital match

    View match
  10. Shade match 86
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: for very fair skin with warm olive undertones

    High confidence· Digital match

    View match
  11. Shade match 89
    $44SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm yellow

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 5 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Meringue 2.1 Neutral

    • Very close colour
    • Fair · Neutral undertone

    $31

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Vanilla

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Vanilla

    • Very close colour
    • Very fair · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Looks identical
    • Fair · Warm · yellow undertone

    $31

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 38 Stone

    Clinique Even Better All-Over Concealer + Eraser, shade WN 38 Stone

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 20N Apricot, against Urban Decay Face Bond Self Setting Waterproof Foundation in 5. Every attribute compared, with its share of the score.

ComparedYour shade5Closest shade match20N ApricotScore
Shade match55% of overall99
Colour99#f4d1ab#f2d0aaLooks identicalColour difference 0.4 (0 is identical)
Depth99Very fairFairCloseDepth difference: 0.6
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 20N Apricot.

Same or better

  • $16 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 30

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 30
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

NARS Light Reflecting Foundation in Deauville, against Urban Decay Face Bond Self Setting Waterproof Foundation in 5. Every attribute compared, with its share of the score.

ComparedYour shade5Closest overall alternativeDeauvilleScore
Shade match55% of overall95
Colour92#f4d1ab#f9d3a6Very close colourColour difference 1.9 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.2
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Deauville.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

Unleashia Satin Wear Healthy-Green Cushion Foundation 20N Apricot

Match price
$24Ulta BeautyUlta Beauty
$16 less (40%)

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative

NARS Light Reflecting Foundation Deauville

Best price
$55SephoraSephora
Costs $15 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.