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Face Bond Self Setting Waterproof Foundation 5 dupes and alternatives Urban Decay

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in powder form.

  • 8 matches have no formulation listed and are not shown.

Closest shade match: Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 118

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
5Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Maybelline
118
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
Shade match
89out of 100
Colour
97
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Dior Forever Natural Matte Velvet Compact Foundation 2W IN

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
5Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Dior
2W IN
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
89
Wear (Wear & performance)
86
Skin (Skin suitability)
67
Best price
$64SephoraSephora
Costs $24 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC15
    Shade match 89
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: fair light with golden undertones

    High confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    1W
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: fair with warm yellow undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 5 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Meringue 2.1 Neutral

    • Very close colour
    • Fair · Neutral undertone

    $31

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Vanilla

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Vanilla

    • Very close colour
    • Very fair · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Looks identical
    • Fair · Warm · yellow undertone

    $31

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 38 Stone

    Clinique Even Better All-Over Concealer + Eraser, shade WN 38 Stone

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 118, against Urban Decay Face Bond Self Setting Waterproof Foundation in 5. Every attribute compared, with its share of the score.

ComparedYour shade5Closest shade match118Score
Shade match55% of overall89
Colour97#f4d1ab#f0d0adLooks identicalColour difference 1.1 (0 is identical)
Depth99Very fairFairCloseDepth difference: 0.8
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 118.

Same or better

  • $24.01 less
  • Near-identical swatch colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Dior Forever Natural Matte Velvet Compact Foundation in 2W IN, against Urban Decay Face Bond Self Setting Waterproof Foundation in 5. Every attribute compared, with its share of the score.

ComparedYour shade5Closest overall alternative2W INScore
Shade match55% of overall88
Colour94#f4d1ab#f3d1b0Very close colourColour difference 1.5 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 87/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Natural Matte Velvet Compact Foundation in 2W IN.

Same or better

  • Very close colour
  • Same matte finish
  • Same medium coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • No blurring effect claimed
  • Not marketed for normal skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 118

Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Dior Forever Natural Matte Velvet Compact Foundation 2W IN

Best price
$64SephoraSephora
Costs $24 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.