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Hydromaniac Hydrating Dewy Foundation 55 dupes and alternatives Urban Decay

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in powder form, without talc or alcohol denat.

  • 6 matches have no formulation listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Adjustable Coverage Powder Foundation Deep Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
55Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Ulta Beauty Collection
Deep Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
71out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
85
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
72out of 100
Colour
62
Depth
94
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$19 less (54%)

Your shade $35 at Sephora

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 55 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Golden Caramel

    CoverGirl TruBlend Undercover Concealer, shade Golden Caramel

    • Very close colour
    • Deep tan · Warm · golden undertone

    $12.99

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    34 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 34 Medium Golden

    • Very close colour
    • Deep tan · Olive · warm olive undertone

    $32

  3. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Slight colour difference
    • Deep tan · Neutral · neutral golden undertone

    $24

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Slight colour difference
    • Deep tan · Warm undertone

    $30

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Adjustable Coverage Powder Foundation in Deep Neutral, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.

ComparedYour shade55Closest matchDeep NeutralScore
Shade match55% of overall72
Colour62#8f6e53#8b6758Slight colour differenceColour difference 6.1 (0 is identical)
Depth94Deep tanDeep tanSameDepth difference: 3.2
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 71/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Deep Neutral.

Same or better

  • $19 less
  • Same neutral undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • Visible colour difference
  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs powder-based; silicone high vs high

Where to buy Deep Neutral

Best price
$16Ulta BeautyUlta Beauty
$19 less (54%)

Your shade $35 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.