Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
CVSYour shade $35 at Sephora
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
CVS$11.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $35 at Sephora · product price; shade not separately priced · lowest price $16.97 at Walmart
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$16.97View at Walmart
Walgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $7 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly deeperNo skin-like finish claimed
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $11.90 moreMatches: Both claim a blurring effectBoth claim a lightweight feel
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$3 less (9%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for normal skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: neutral saddle brown
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$3 less (9%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: neutral chestnut
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $8 moreMatches: Same neutral undertoneSame natural finishClaims transfer resistance
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: deeper tan skin with neutral undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephoraCosts $18 moreMatches: Similar undertone (warm vs neutral)Both claim a skin-like finishBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Golden Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sSephoraCosts $5 moreMatches: Similar undertone (warm vs neutral)Same natural finishBoth claim a skin-like finish
Differences: Noticeably different swatch colourLight rather than medium coverageNo blurring effect claimed
Slight colour difference · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Light rather than medium coverage · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: tan with warm golden tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $9 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Same neutral undertoneBoth claim a skin-like finishBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: tan skin with neutral golden undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)$10 less (29%)Matches: Same neutral undertoneBoth claim 24-hour wearClaims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: medium deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (37%)Matches: Same neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty(product price)$19 less (54%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly lighterNo skin-like finish claimedNo long-wear claim
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Similar undertone (warm vs neutral)Same medium coverageBoth claim a blurring effect
Differences: Matte rather than natural finishNo skin-like finish claimedNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$13 less (37%)Matches: Same neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Both claim a blurring effectBoth claim a lightweight feel
Differences: Olive rather than neutral undertoneMatte rather than natural finishLight rather than medium coverage
Close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin
Retailer shade note: TAN WITH NEUTRAL OLIVE UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$19 less (54%)Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Noticeably different swatch colourMatte rather than natural finishNo long-wear claim
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$26 less (74%)Matte · Full coverage
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta Beauty(product price)$20.50 less (59%)Matches: Same neutral undertoneBoth claim a blurring effectAdds SPF 15
Differences: Slightly deeperMatte rather than natural finishFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: medium shade with neutral undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at Walmart
Target$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty$20.60 less (59%)Matches: Both claim a lightweight feel
Differences: Luminous rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Close colour · Luminous · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Medium confidence· Digital match
SIIA Cosmetics Luminous Longwear Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyUlta Beauty(product price)$20.50 less (59%)Matches: Similar undertone (warm vs neutral)Both claim a blurring effectAdds SPF 15
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at WalmartTarget$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty$18.01 less (51%)Matches: Both claim a skin-like finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than medium coverage
Slight colour difference · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartTarget$13.99View at TargetUlta Beauty$16.99View at Ulta BeautyWalgreens$16.99View at WalgreensCVS$16.99View at CVSUlta Beauty(product price)$26 less (74%)Matte · Full coverage
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSTarget$24.51 less (70%)Matches: Similar undertone (warm vs neutral)Claims not settling into linesBoth claim a lightweight feel
Differences: Slightly lighterRadiant rather than natural finishLight rather than medium coverage
Slight colour difference · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Target$10.49View at TargetCVS$11.99View at CVSSephoraCosts $34 moreMatches: Same neutral undertoneBoth claim 24-hour wearClaims transfer resistance
Differences: Noticeably different swatch colourSlightly lighterMatte rather than natural finish
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69 · low stockView at SephoraMacy's$69View at Macy'sUlta Beauty(product price)$28.01 less (80%)Matches: Similar undertone (warm vs neutral)Same medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium tan with golden undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $25 moreMatches: Same neutral undertoneSame medium coverageClaims transfer resistance
Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: medium deep, neutral
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Both claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishLight rather than medium coverage
Close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin
Retailer shade note: TAN WITH COOL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $46 moreMatches: Similar undertone (warm vs neutral)
Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Slight colour difference · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium-deep shade, golden undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 55 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Golden Caramel
$12.99
34 Medium Golden
$32
480W
$24
Medium Deep 1
$22
43.0 Deep Honey
$30
495 Suede W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
CoverGirl Clean Fresh Skin Milk Foundation in Deep/Dark, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Clean Fresh Skin Milk Foundation in Deep/Dark.
8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Milani Conceal + Perfect Blur Out Skin Tint Stick in 014, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect Blur Out Skin Tint Stick in 014.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
CoverGirl Clean Fresh Skin Milk Foundation Deep/Dark
CVSYour shade $35 at Sephora
Milani Conceal + Perfect Blur Out Skin Tint Stick 014
Ulta BeautyYour shade $35 at Sephora · product price; shade not separately priced · lowest price $16.97 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
