Hydromaniac Hydrating Dewy Foundation 55 dupes and alternatives Urban Decay
4.3 (6,764)·Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$25Ulta Beauty(product price)$10 less (29%)4.3 (340)
Matches: Same neutral undertone· Both claim 24-hour wear· Claims transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
58
Wear & performance
72
Skin suitability
76
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: medium deep with neutral undertone
$9Ulta Beauty(product price)$26 less (74%)4.3 (644)
Matte · Full coverage
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
58
Wear & performance
60
Skin suitability
40
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
$14.50Ulta Beauty(product price)$20.50 less (59%)4.5 (995)
Matches: Same neutral undertone· Both claim a blurring effect· Adds SPF 15
Differences: Slightly deeper· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
74
Finish & visual result
67
Wear & performance
60
Skin suitability
76
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: medium shade with neutral undertones
$9Ulta Beauty(product price)$26 less (74%)4.3 (644)
Matte · Full coverage
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
58
Wear & performance
60
Skin suitability
40
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Matches: Same neutral undertone· Both claim 24-hour wear· Claims transfer resistance
Differences: Noticeably different swatch colour· Slightly lighter· Matte rather than natural finish
Score details
Shade match
70
Finish & visual result
58
Wear & performance
82
Skin suitability
40
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium deep with neutral undertones
Differences: Radiant rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
74
Finish & visual result
58
Wear & performance
40
Skin suitability
76
Slight colour difference · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium-deep shade, golden undertone
The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 55 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Dermablend Flawless Creator Liquid Foundation Drops in 72N, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.
ComparedYour shade55Closest match72NHow they compareScore
Shade match55% of overall82
Colour60%78#8f6e53#8d6751Close colourColour difference 3.9 (0 is identical)
Overall match 77/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $18 more
