Beautler.Your beauty butler

Hydromaniac Hydrating Dewy Foundation 55 dupes and alternatives Urban Decay

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 38N Saddle Brown

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
55Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Jung Saem Mool
38N Saddle Brown
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
79out of 100
Colour
71
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

Closest overall alternative: Tarte CC color-correcting tinted serum Espresso

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
55Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Tarte
Espresso
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
88
Wear (Wear & performance)
73
Skin (Skin suitability)
87
Best price
$42SephoraSephora
Costs $7 more

Your shade $35 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 79
    $32SephoraSephora$3 less (9%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: neutral chestnut

    Medium confidence· Digital match

    View match
  2. Shade match 76
    $44SephoraSephoraCosts $9 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    87

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light
    Shade match 73
    $16Ulta BeautyUlta Beauty(product price)$19 less (54%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    76

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 112 Ginger
    Shade match 78
    $39Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Deep Neutral
    Shade match 72
    $16Ulta BeautyUlta Beauty$19 less (54%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Noticeably different swatch colourMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    72
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    76

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · Essence

    Foundation Stick

    210
    Shade match 75
    $6.99Ulta BeautyUlta Beauty(product price)$28.01 less (80%)

    Matches: Similar undertone (warm vs neutral)Same medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    76

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  7. Shade match 74
    $60SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneSame medium coverageClaims transfer resistance

    Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    64
    Wear & performance
    38
    Skin suitability
    87

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: medium deep, neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 55 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Golden Caramel

    CoverGirl TruBlend Undercover Concealer, shade Golden Caramel

    • Very close colour
    • Deep tan · Warm · golden undertone

    $12.99

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    34 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 34 Medium Golden

    • Very close colour
    • Deep tan · Olive · warm olive undertone

    $32

  3. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Slight colour difference
    • Deep tan · Neutral · neutral golden undertone

    $24

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Slight colour difference
    • Deep tan · Warm undertone

    $30

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 38N Saddle Brown, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.

ComparedYour shade55Closest shade match38N Saddle BrownScore
Shade match55% of overall79
Colour71#8f6e53#9b6b4fClose colourColour difference 4.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dryDryBoth marketed for dry skin
Overall match 78/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 38N Saddle Brown.

Same or better

  • $3 less
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for normal skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Why the closest overall alternative works

Tarte CC color-correcting tinted serum in Espresso, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.

ComparedYour shade55Closest overall alternativeEspressoScore
Shade match55% of overall76
Colour69#8f6e53#876553Slight colour differenceColour difference 5.1 (0 is identical)
Depth89Deep tanDeepCloseDepth difference: 4.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosecandidate undertone inferred
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared73
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 79/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte CC color-correcting tinted serum in Espresso.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • No skin-like finish claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 38N Saddle Brown

Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

Closest overall alternative

Tarte CC color-correcting tinted serum Espresso

Best price
$42SephoraSephora
Costs $7 more

Your shade $35 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.