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Hydromaniac Hydrating Dewy Foundation 55 dupes and alternatives Urban Decay

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF0Mineral2

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 014

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
55Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Milani
014
Depth and undertone: Deep tan · Olive · warm olive
Finish and coverage: Natural · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
76
Shade match
85out of 100
Colour
88
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
$16.51 less (47%)

Your shade $35 at Sephora · product price; shade not separately priced · lowest price $16.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 35
    Shade match 82
    $46.90Ulta BeautyUlta Beauty(product price)Costs $11.90 more

    Matches: Both claim a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    76

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Mahogany
    Shade match 78
    $22Ulta BeautyUlta Beauty(product price)$13 less (37%)

    Matches: Same neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #4 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Chestnut
    Shade match 77
    $22Ulta BeautyUlta Beauty(product price)$13 less (37%)

    Matches: Same neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #5 · SIIA Cosmetics

    Luminous Longwear Liquid Foundation

    Americano
    Shade match 76
    $14.40$36Ulta BeautyUlta Beauty$20.60 less (59%)

    Matches: Both claim a lightweight feel

    Differences: Luminous rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    56
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 55 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Golden Caramel

    CoverGirl TruBlend Undercover Concealer, shade Golden Caramel

    • Very close colour
    • Deep tan · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    34 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 34 Medium Golden

    • Very close colour
    • Deep tan · Olive · warm olive undertone

    $32

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Slight colour difference
    • Deep tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Slight colour difference
    • Deep tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 014, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.

ComparedYour shade55Closest match014Score
Shade match55% of overall85
Colour88#8f6e53#8e684aVery close colourColour difference 2.6 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.7
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone70Neutral · neutral goldenOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 84/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 014.

Same or better

  • $16.51 less
  • Very close colour
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Olive rather than neutral undertone
  • No long-wear claim

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high
View full match

Where to buy 014

Match price
$18.49Ulta BeautyUlta Beauty
$16.51 less (47%)

Your shade $35 at Sephora · product price; shade not separately priced · lowest price $16.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.