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Hydromaniac Hydrating Dewy Foundation 61 dupes and alternatives Urban Decay

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Tan Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
61Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Polite Society
Very Tan Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $7 more

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative: Smashbox Always On Skin-Balancing Foundation M30N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
61Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Smashbox
M30N
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
73
Wear (Wear & performance)
46
Skin (Skin suitability)
76
Match price
$45Ulta BeautyUlta Beauty
Costs $10 more

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $53SephoraSephoraCosts $18 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  2. #4 · Doll 10

    Peptide Bounce Balm Foundation

    Tan/Deep
    Shade match 85
    $44Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin

    Retailer shade note: Tan with strong golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 83
    $53SephoraSephoraCosts $18 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Peachy Undertones

    Medium confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    46Y Tan
    Shade match 84
    $24SephoraSephora$11 less (31%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: tan, yellow undertone

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $12.99Ulta BeautyUlta Beauty(product price)$22.01 less (63%)

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 61 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

  2. NARS Radiant Creamy Concealer

    Café

    NARS Radiant Creamy Concealer, shade Café

    • Close colour
    • Deep tan · Neutral undertone

    $36

  3. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Close colour
    • Deep tan · Neutral undertone

    $36

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Close colour
    • Deep tan · Neutral undertone

    $34

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Very close colour
    • Deep tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Tan Neutral, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 61. Every attribute compared, with its share of the score.

ComparedYour shade61Closest shade matchVery Tan NeutralScore
Shade match55% of overall98
Colour97#a16a4a#a36a47Looks identicalColour difference 0.9 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.3
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Tan Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none

Why the closest overall alternative works

Smashbox Always On Skin-Balancing Foundation in M30N, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 61. Every attribute compared, with its share of the score.

ComparedYour shade61Closest overall alternativeM30NScore
Shade match55% of overall97
Colour95#a16a4a#9f694dLooks identicalColour difference 1.4 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.6
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall46
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in M30N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Tan Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $7 more

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative

Smashbox Always On Skin-Balancing Foundation M30N

Match price
$45Ulta BeautyUlta Beauty
Costs $10 more

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.