Hydromaniac Hydrating Dewy Foundation 55 dupes and alternatives Urban Decay
4.3 (6,764)·Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$25Ulta Beauty(product price)$10 less (29%)4.3 (340)
Matches: Same neutral undertone· Both claim 24-hour wear· Claims transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
58
Wear & performance
72
Skin suitability
76
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: medium deep with neutral undertone
Matches: Similar undertone (warm vs neutral)· Same medium coverage· Both claim a blurring effect
Differences: Matte rather than natural finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
78
Finish & visual result
73
Wear & performance
60
Skin suitability
40
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Not marketed for normal skin · Contains drying alcohol
Matches: Both claim a blurring effect· Both claim a lightweight feel
Differences: Olive rather than neutral undertone· Matte rather than natural finish· Light rather than medium coverage
Score details
Shade match
80
Finish & visual result
67
Wear & performance
60
Skin suitability
40
Close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin
Retailer shade note: TAN WITH NEUTRAL OLIVE UNDERTONES
$14.50Ulta Beauty(product price)$20.50 less (59%)4.5 (995)
Matches: Same neutral undertone· Both claim a blurring effect· Adds SPF 15
Differences: Slightly deeper· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
74
Finish & visual result
67
Wear & performance
60
Skin suitability
76
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: medium shade with neutral undertones
$9Ulta Beauty(product price)$26 less (74%)4.3 (644)
Matte · Full coverage
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
58
Wear & performance
60
Skin suitability
40
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Matches: Same neutral undertone· Both claim 24-hour wear· Claims transfer resistance
Differences: Noticeably different swatch colour· Slightly lighter· Matte rather than natural finish
Score details
Shade match
70
Finish & visual result
58
Wear & performance
82
Skin suitability
40
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium deep with neutral undertones
$6.99Ulta Beauty(product price)$28.01 less (80%)3.8 (142)
Matches: Similar undertone (warm vs neutral)· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
75
Finish & visual result
64
Wear & performance
40
Skin suitability
76
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium tan with golden undertones
Matches: Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly cooler undertone· Matte rather than natural finish· Light rather than medium coverage
Score details
Shade match
70
Finish & visual result
67
Wear & performance
60
Skin suitability
40
Close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin
The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 55 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L.A. Girl Pro.Matte Foundation in Deep Tan, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.
ComparedYour shade55Closest shade matchDeep TanHow they compareScore
Shade match55% of overall82
Colour60%84#8f6e53#9a7153Close colourColour difference 3.1 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type100%40Normal, dryCombination, normal, oilyBoth marketed for normal skin
Overall match 71/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 35, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.
ComparedYour shade55Closest overall alternativeD 35How they compareScore
Shade match55% of overall82
Colour60%83#8f6e53#997157Close colourColour difference 3.2 (0 is identical)
Overall match 79/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $18 more
