Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
12 of 30 matches
Only showing matches in liquid form, without talc.
The equivalent shade and the most similar foundation overall.
CVSYour shade $35 at Sephora
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
CVS$11.99View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $7 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly deeperNo skin-like finish claimed
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beauty(product price)Costs $11.90 moreMatches: Both claim a blurring effectBoth claim a lightweight feel
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta BeautyCosts $8 moreMatches: Same neutral undertoneSame natural finishClaims transfer resistance
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: deeper tan skin with neutral undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephoraCosts $18 moreMatches: Similar undertone (warm vs neutral)Both claim a skin-like finishBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Golden Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sSephoraCosts $5 moreMatches: Similar undertone (warm vs neutral)Same natural finishBoth claim a skin-like finish
Differences: Noticeably different swatch colourLight rather than medium coverageNo blurring effect claimed
Slight colour difference · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Light rather than medium coverage · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: tan with warm golden tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $9 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Same neutral undertoneBoth claim a skin-like finishBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: tan skin with neutral golden undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $4 moreMatches: Similar undertone (warm vs neutral)Same medium coverageBoth claim a blurring effect
Differences: Matte rather than natural finishNo skin-like finish claimedNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy's
Target$24.51 less (70%)Matches: Similar undertone (warm vs neutral)Claims not settling into linesBoth claim a lightweight feel
Differences: Slightly lighterRadiant rather than natural finishLight rather than medium coverage
Slight colour difference · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Target$10.49View at TargetCVS$11.99View at CVSSephoraCosts $34 moreMatches: Same neutral undertoneBoth claim 24-hour wearClaims transfer resistance
Differences: Noticeably different swatch colourSlightly lighterMatte rather than natural finish
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69 · low stockView at SephoraMacy's$69View at Macy'sSephoraCosts $25 moreMatches: Same neutral undertoneSame medium coverageClaims transfer resistance
Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: medium deep, neutral
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyThe closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 55 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Golden Caramel
$12.99
34 Medium Golden
$32
480W
$24
Medium Deep 1
$22
43.0 Deep Honey
$30
495 Suede W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
CoverGirl Clean Fresh Skin Milk Foundation in Deep/Dark, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Clean Fresh Skin Milk Foundation in Deep/Dark.
8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
CVSYour shade $35 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
