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Hydromaniac Hydrating Dewy Foundation 80 dupes and alternatives Urban Decay

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F14.9NC

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
80Change shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Revolution Beauty
F14.9NC
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Full coverage
Shade match
95out of 100
Colour
92
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$27 less (77%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 019

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
80Change shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Milani
019
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
76
Match price
$18.49Ulta BeautyUlta Beauty
$16.51 less (47%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    490 Medium Deep
    Shade match 84
    $52SephoraSephoraCosts $17 more

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: with golden undertones

    High confidence· Digital match

    View match
  2. Shade match 88
    $56Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same warm undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    70
    Skin suitability
    76

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: dark with warm gold undertones

    High confidence· Digital match

    View match
  3. Shade match 83
    $18.49Ulta BeautyUlta Beauty(product price)$16.51 less (47%)

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Buildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    76

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: deep with warm red undertone

    High confidence· Digital match

    View match
  4. Shade match 81
    $41Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly deeper

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: deep warm

    High confidence· Digital match

    View match
  5. #7 · TIRTIR

    Mask Fit AI Filter Cushion

    45W CHESTNUT
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Same warm undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with warm undertone

    High confidence· Digital match

    View match
  6. #8 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    480 Medium Deep
    Shade match 80
    $52SephoraSephoraCosts $17 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: with neutral undertones

    High confidence· Digital match

    View match
  7. Shade match 89
    $38Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 77
    $52SephoraSephoraCosts $17 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: with neutral undertones

    High confidence· Digital match

    View match
  9. #11 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Dark Almond DG6
    Shade match 85
    $38Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    76

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: dark brown with golden undertone

    Medium confidence· Digital match

    View match
  10. Shade match 86
    $69SephoraSephoraCosts $34 more

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo long-wear claimNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    43

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Not marketed for dry skin

    Retailer shade note: deep to rich warm

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 2
    Shade match 82
    $49Ulta BeautyUlta BeautyCosts $14 more

    Matches: Similar undertone (neutral vs warm)Same natural finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    76

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  12. Shade match 89
    $34SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: golden undertone

    High confidence· Digital match

    View match
  13. Shade match 85
    $53SephoraSephoraCosts $18 more

    Matches: Same warm undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Deep with Golden Undertones

    High confidence· Digital match

    View match
  14. Shade match 88
    $34SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: peach undertone

    High confidence· Digital match

    View match
  15. #17 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    380N Leather
    Shade match 73
    $49SephoraSephoraCosts $14 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for tan to deep skin with neutral undertones

    High confidence· Digital match

    View match
  16. Shade match 87
    $34SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: golden undertone

    High confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W10 Warm Deep
    Shade match 83
    $13.99Ulta BeautyUlta Beauty(product price)$21.01 less (60%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. #20 · Hourglass

    Ambient Soft Glow Foundation

    15.5
    Shade match 77
    $60SephoraSephoraCosts $25 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  19. Shade match 86
    $34SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Maracuja Juicy Glow Tint

    57S Rich Sand
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    73
    Skin suitability
    76

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  21. #23 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    9W
    Shade match 81
    $35Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneLight rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    81
    Finish & visual result
    94
    Wear & performance
    52
    Skin suitability
    43

    Close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Light rather than medium coverage · Not marketed for dry skin

    Retailer shade note: deep with warm olive undertones

    High confidence· Digital match

    View match
  22. #24 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Espresso
    Shade match 81
    $45Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    76

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No long-wear claim

    Retailer shade note: very deep with rich neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    113 Brown Suede
    Shade match 84
    $9.92WalmartWalmart$25.08 less (72%)

    Matches: Similar undertone (neutral vs warm)Both claim a blurring effectBoth claim 24-hour wear

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    43

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  24. #26 · Ogee

    Complexion Perfecting Serum Foundation

    Chestnut 13.75W
    Shade match 83
    $49Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · No long-wear claim · Not marketed for normal/dry skin

    Retailer shade note: deep auburn, rich-golden undertones

    Medium confidence· Digital match

    View match
  25. Shade match 82
    $47SephoraSephoraCosts $12 more

    Matches: Similar undertone (neutral vs warm)Same natural finishBoth claim a skin-like finish

    Differences: Slightly lighterFull rather than medium coverageNot marketed for normal/dry skin

    Score details
    Shade match
    82
    Finish & visual result
    94
    Wear & performance
    57
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: ultra deep with neutral-warm undertones

    High confidence· Digital match

    View match
  26. Shade match 87
    $45Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Olive rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    46
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one dark with an olive undertone

    Medium confidence· Digital match

    View match
  27. Shade match 78
    $69SephoraSephoraCosts $34 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    43

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin

    Retailer shade note: deep to rich neutral

    Medium confidence· Digital match

    View match
  28. Shade match 73
    $56Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Both claim a skin-like finishBoth claim a blurring effectClaims colour stability

    Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    73
    Finish & visual result
    85
    Wear & performance
    70
    Skin suitability
    76

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: dark with neutral undertones

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 80 (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Very close colour
    • Deep · Warm · golden undertone

    $35

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Close colour
    • Very deep · Warm · golden undertone

    $22

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

  5. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Slight colour difference
    • Deep · Warm · golden undertone

    $24

  6. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 80. Every attribute compared, with its share of the score.

ComparedYour shade80Closest shade matchF14.9NCScore
Shade match55% of overall95
Colour92#714b27#784c24Very close colourColour difference 2.0 (0 is identical)
Depth97Very deepDeepCloseDepth difference: 1.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 76/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC.

Same or better

  • $27 less
  • Very close colour
  • Same warm undertone
  • Full rather than medium coverage

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 019, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 80. Every attribute compared, with its share of the score.

ComparedYour shade80Closest overall alternative019Score
Shade match55% of overall90
Colour85#714b27#775133Very close colourColour difference 2.9 (0 is identical)
Depth93Very deepDeepCloseDepth difference: 3.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 87/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 019.

Same or better

  • $16.51 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F14.9NC

Match price
$8Ulta BeautyUlta Beauty
$27 less (77%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Milani Conceal + Perfect Blur Out Skin Tint Stick 019

Match price
$18.49Ulta BeautyUlta Beauty
$16.51 less (47%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.