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Hydromaniac Hydrating Dewy Foundation 80 dupes and alternatives Urban Decay

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Glossier Stretch Fluid Foundation for Buildable Coverage Very Deep 1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
80Change shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Glossier
Very Deep 1
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
89out of 100
Colour
82
Depth
95
Undertone
100
Best price
$34SephoraSephora
$1 less (3%)

Your shade $35 at Ulta Beauty

Closest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 490 Medium Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
80Change shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Haus Labs
490 Medium Deep
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
88
Wear (Wear & performance)
80
Skin (Skin suitability)
87
Best price
$52SephoraSephora
Costs $17 more

Your shade $35 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 81
    $41Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly deeper

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: deep warm

    High confidence· Digital match

    View match
  2. #4 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    480 Medium Deep
    Shade match 80
    $52SephoraSephoraCosts $17 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: with neutral undertones

    High confidence· Digital match

    View match
  3. Shade match 77
    $52SephoraSephoraCosts $17 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: with neutral undertones

    High confidence· Digital match

    View match
  4. Shade match 86
    $69SephoraSephoraCosts $34 more

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo long-wear claimNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    43

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Not marketed for dry skin

    Retailer shade note: deep to rich warm

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $34SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: peach undertone

    High confidence· Digital match

    View match
  6. Shade match 73
    $49SephoraSephoraCosts $14 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for tan to deep skin with neutral undertones

    High confidence· Digital match

    View match
  7. Shade match 87
    $34SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: golden undertone

    High confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W10 Warm Deep
    Shade match 83
    $13.99Ulta BeautyUlta Beauty(product price)$21.01 less (60%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · Hourglass

    Ambient Soft Glow Foundation

    15.5
    Shade match 77
    $60SephoraSephoraCosts $25 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  10. Shade match 86
    $34SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Maracuja Juicy Glow Tint

    57S Rich Sand
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    73
    Skin suitability
    76

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Espresso
    Shade match 81
    $45Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    76

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No long-wear claim

    Retailer shade note: very deep with rich neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Ogee

    Complexion Perfecting Serum Foundation

    Chestnut 13.75W
    Shade match 83
    $49Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · No long-wear claim · Not marketed for normal/dry skin

    Retailer shade note: deep auburn, rich-golden undertones

    Medium confidence· Digital match

    View match
  14. Shade match 78
    $69SephoraSephoraCosts $34 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    43

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin

    Retailer shade note: deep to rich neutral

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 80 (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Very close colour
    • Deep · Warm · golden undertone

    $35

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Close colour
    • Very deep · Warm · golden undertone

    $22

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

  5. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Slight colour difference
    • Deep · Warm · golden undertone

    $24

  6. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Glossier Stretch Fluid Foundation for Buildable Coverage in Very Deep 1, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 80. Every attribute compared, with its share of the score.

ComparedYour shade80Closest shade matchVery Deep 1Score
Shade match55% of overall89
Colour82#714b27#664927Close colourColour difference 3.4 (0 is identical)
Depth95Very deepVery deepSameDepth difference: 2.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared52
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, drySensitiveMarketed for different skin types
Overall match 79/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Very Deep 1.

Same or better

  • $1 less
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 490 Medium Deep, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 80. Every attribute compared, with its share of the score.

ComparedYour shade80Closest overall alternative490 Medium DeepScore
Shade match55% of overall84
Colour74#714b27#764314Close colourColour difference 4.4 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 84/100Shade match 84/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 490 Medium Deep.

Same or better

  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Glossier Stretch Fluid Foundation for Buildable Coverage Very Deep 1

Best price
$34SephoraSephora
$1 less (3%)

Your shade $35 at Ulta Beauty

Closest overall alternative

Haus Labs Triclone Skin Tech Medium Coverage Foundation 490 Medium Deep

Best price
$52SephoraSephora
Costs $17 more

Your shade $35 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.