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Hydromaniac Hydrating Dewy Foundation 90 dupes and alternatives Urban Decay

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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3 of 30

Only showing matches made for dry skin, with light coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation Black Walnut

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
90Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
BLK/OPL
Black Walnut
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Light coverage
Overall match
85out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
82
Wear (Wear & performance)
60
Skin (Skin suitability)
76
Shade match
94out of 100
Colour
92
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$14.95Ulta BeautyUlta Beauty
$20.05 less (57%)

Your shade $35 at Sephora · lowest price $11.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · BLK/OPL

    TRUE COLOR Pore Perfecting Liquid Foundation

    Ebony Brown
    Shade match 90
    $14.95Ulta BeautyUlta Beauty$20.05 less (57%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · Revolution Beauty

    Superdewy Cushion Foundation

    Deep Neutral
    Shade match 92
    $14Ulta BeautyUlta Beauty(product price)$21 less (60%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Slightly deeperRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 90 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Looks identical
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Looks identical
    • Very deep · Neutral · neutral pink undertone

    $35

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    61G espresso golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61G espresso golden

    • Very close colour
    • Rich deep · Olive undertone

    $32

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Very close colour
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation in Black Walnut, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 90. Every attribute compared, with its share of the score.

ComparedYour shade90Closest matchBlack WalnutScore
Shade match55% of overall94
Colour92#5b3826#5f3e2bVery close colourColour difference 2.1 (0 is identical)
Depth94Very deepVery deepSameDepth difference: 3.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation in Black Walnut.

Same or better

  • $20.05 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No long-wear claim

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs moderate
View full match

Where to buy Black Walnut

Match price
$14.95Ulta BeautyUlta Beauty
$20.05 less (57%)

Your shade $35 at Sephora · lowest price $11.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.