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Bio Powder Foundation 7W dupes and alternatives Well People

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

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Skin type

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Fragrance-free, applied. RemoveNo drying alcohol7Vegan1Cruelty-free1Oil-free1With SPF2Mineral0

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Only showing matches with full coverage, fragrance-free, without talc.

  • 1 match has no ingredient list listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Wet n Wild PhotoFocus Liquid Foundation Golden Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
7WChange shade
  • 7Wcurrent shade
  • 9W
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
The match
Wet n Wild
Golden Beige
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
89out of 100
Colour
96
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$5.24Ulta BeautyUlta Beauty
$14.36 less (73%)

Your shade $19.60 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Live Tinted HUESTICK Complexion Stick 13 Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
7WChange shade
  • 7Wcurrent shade
  • 9W
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
The match
Live Tinted
13 Medium
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Overall match
77out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
61
Wear (Wear & performance)
66
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $22.40 more

Your shade $19.60 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW18
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)Costs $26.40 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishFull rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    28
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Full rather than light coverage

    Retailer shade note: beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW20
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)Costs $26.40 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneRadiant rather than matte finishFull rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    28
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Full rather than light coverage

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  3. #5 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$5.01 less (26%)

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    59
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  4. #6 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    3N1 Ivory Beige
    Shade match 88
    $55Ulta BeautyUlta BeautyCosts $35.40 more

    Matches: Very close colourClaims 12-hour wearAdds SPF 15

    Differences: Natural rather than matte finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    39
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Beyond Perfecting Foundation + Concealer

    6.5 Buttermilk
    Shade match 88
    $41SephoraSephoraCosts $21.40 more

    Matches: Near-identical swatch colourClaims 24-hour wearClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    39
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than light coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Well People Bio Powder Foundation 7W (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Looks identical
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Looks identical
    • Medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  3. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Looks identical
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N34

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Wet n Wild PhotoFocus Liquid Foundation in Golden Beige, against Well People Bio Powder Foundation in 7W. Every attribute compared, with its share of the score.

ComparedYour shade7WClosest shade matchGolden BeigeScore
Shade match55% of overall89
Colour96#cda07a#cf9f75Looks identicalColour difference 1.2 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall55
Finish100MatteMatteSameSame matte finish
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 71/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Wet n Wild PhotoFocus Liquid Foundation in Golden Beige.

Same or better

  • $14.36 less
  • Near-identical swatch colour
  • Same matte finish
  • Claims a skin-like finish
  • Claims a blurring effect

Different

  • Slightly warmer undertone
  • Full rather than light coverage
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high
View full match

Why the closest overall alternative works

Live Tinted HUESTICK Complexion Stick in 13 Medium, against Well People Bio Powder Foundation in 7W. Every attribute compared, with its share of the score.

ComparedYour shade7WClosest overall alternative13 MediumScore
Shade match55% of overall86
Colour92#cda07a#d6a47aVery close colourColour difference 2.0 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.7
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall61
Finish100MatteMatteSameSame matte finish
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 13 Medium.

Same or better

  • Very close colour
  • Same matte finish
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Full rather than light coverage
  • Does not claim not settling into lines

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone none vs high
View full match

Where to buy

Closest shade match

Wet n Wild PhotoFocus Liquid Foundation Golden Beige

Best price
$5.24Ulta BeautyUlta Beauty
$14.36 less (73%)

Your shade $19.60 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Live Tinted HUESTICK Complexion Stick 13 Medium

Match price
$42Ulta BeautyUlta Beauty
Costs $22.40 more

Your shade $19.60 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.