Beautler.Your beauty butler

Bio Powder Foundation 7W dupes and alternatives Well People

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Kosas Revealer Skin-Improving Foundation SPF 25 Medium Deep Neutral Olive 290

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
7WChange shade
  • 7Wcurrent shade
  • 9W
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
The match
Kosas
Medium Deep Neutral Olive 290
Depth and undertone: Medium light · Olive
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$45SephoraSephora
Costs $25.40 more

Your shade $19.60 at Ulta Beauty

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD51

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
7WChange shade
  • 7Wcurrent shade
  • 9W
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
The match
Chanel
BD51
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
81
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Match price
$69Ulta BeautyUlta Beauty
Costs $49.40 more

Your shade $19.60 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Supernatural Complexion Stick

    18 Light Warm
    Shade match 88
    $18.20$26Ulta BeautyUlta Beauty$1.40 less (7%)

    Matches: Near-identical swatch colourSame light coverageBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    15 Buff
    Shade match 91
    $14.97WalmartWalmart$4.63 less (24%)

    Matches: Near-identical swatch colourSame matte finish

    Differences: Slightly warmer undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    500 Bogota
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)Costs $4.40 more

    Matches: Near-identical swatch colourSame matte finishClaims long-wearing

    Differences: Slightly warmer undertoneFull rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    63
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage

    Retailer shade note: for medium to tan skin w/ warm golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · CoverGirl

    Clean Fresh Skin Milk Foundation

    Tan 580
    Shade match 88
    $8.74$12.49Ulta BeautyUlta Beauty$10.86 less (55%)

    Matches: Very close colourSame light coverageBoth claim not settling into lines

    Differences: Radiant rather than matte finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    53
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 20 Neutral
    Shade match 90
    $41Ulta BeautyUlta Beauty(product price)Costs $21.40 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than light coverage

    Retailer shade note: medium tan neutral

    Medium confidence· Digital match

    View match
  6. #8 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 145W
    Shade match 88
    $12$16Ulta BeautyUlta Beauty$7.60 less (39%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  7. #9 · Live Tinted

    HUESTICK Complexion Stick

    13 Medium
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $22.40 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  8. #10 · Revlon

    PhotoReady Lift & Fill Skin Tint

    110 Light
    Shade match 87
    $12.59$17.99Ulta BeautyUlta Beauty$7.01 less (36%)

    Matches: Very close colourSame light coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · TIRTIR

    Mask Fit AI Filter Cushion

    33N MACCHIATO
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $5.40 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Full rather than light coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $22Ulta BeautyUlta Beauty(product price)Costs $2.40 more

    Matches: Very close colour

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  11. #13 · TIRTIR

    Mask Fit Red Cushion

    33C HAZEL
    Shade match 81
    $25Ulta BeautyUlta Beauty(product price)Costs $5.40 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Slightly cooler undertoneFull rather than light coverageContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    63
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than light coverage · Contains listed fragrance

    Retailer shade note: medium deep with cool undertone

    Medium confidence· Digital match

    View match
  12. #14 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Warm
    Shade match 87
    $16Ulta BeautyUlta Beauty$3.60 less (18%)

    Matches: Very close colourClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. Shade match 91
    $44SephoraSephoraCosts $24.40 more

    Matches: Near-identical swatch colourClaims long-wearingClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $69Ulta BeautyUlta Beauty(product price)Costs $49.40 more

    Matches: Near-identical swatch colourSame light coverageClaims long-wearing

    Differences: Slightly warmer undertoneRadiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  15. #17 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier VII
    Shade match 89
    $68SephoraSephoraCosts $48.40 more

    Matches: Near-identical swatch colourClaims a skin-like finish

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Medium to tan neutral undertone

    Medium confidence· Digital match

    View match
  16. #18 · Armani Beauty

    Luminous Silk Foundation

    7
    Shade match 80
    $69SephoraSephoraCosts $49.40 more

    Matches: Very close colourClaims a blurring effectClaims 24-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, cool peach

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    470 Radiant Honey
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$0.61 less (3%)

    Matches: Very close colourClaims 32-hour wearClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    49
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than light coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. #20 · Revolution Beauty

    Skin Silk Serum Foundation

    F11.5C
    Shade match 81
    $15Ulta BeautyUlta Beauty(product price)$4.60 less (23%)

    Matches: Very close colourSame light coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneRadiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: Tan skin tone, cool beige undertone

    Medium confidence· Digital match

    View match
  19. Shade match 87
    $44SephoraSephoraCosts $24.40 more

    Matches: Very close colourClaims long-wearingClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  20. #22 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTargetCosts $10.40 more

    Matches: Claims a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  21. #23 · Wet n Wild

    PhotoFocus Liquid Foundation

    Golden Beige
    Shade match 89
    $5.24$7.49Ulta BeautyUlta Beauty$14.36 less (73%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW18
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)Costs $26.40 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishFull rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    28
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Full rather than light coverage

    Retailer shade note: beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW20
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)Costs $26.40 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneRadiant rather than matte finishFull rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    28
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Full rather than light coverage

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  24. #26 · Palladio Beauty

    Skin Tint

    Fair Porcelain
    Shade match 88
    $15.99Ulta BeautyUlta Beauty$3.61 less (18%)

    Matches: Very close colourSame light coverageClaims a skin-like finish

    Differences: Dewy rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    45
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Dewy · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Dewy rather than matte finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  25. Shade match 80
    $14.59TargetTarget$5.01 less (26%)

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    59
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  26. Shade match 88
    $55Ulta BeautyUlta BeautyCosts $35.40 more

    Matches: Very close colourClaims 12-hour wearAdds SPF 15

    Differences: Natural rather than matte finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    39
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  27. #29 · Clinique

    Beyond Perfecting Foundation + Concealer

    6.5 Buttermilk
    Shade match 88
    $41SephoraSephoraCosts $21.40 more

    Matches: Near-identical swatch colourClaims 24-hour wearClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    39
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than light coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Medium confidence· Digital match

    View match
  28. #30 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 75
    $30TargetTargetCosts $10.40 more

    Matches: Claims a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Well People Bio Powder Foundation 7W (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Looks identical
    • Medium light · Olive · neutral olive undertone

    $32

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Looks identical
    • Medium · Warm · golden undertone

    $32

  3. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Looks identical
    • Medium light · Warm · golden undertone

    $32

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N34

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $35

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Neutral Olive 290, against Well People Bio Powder Foundation in 7W. Every attribute compared, with its share of the score.

ComparedYour shade7WClosest shade matchMedium Deep Neutral Olive 290Score
Shade match55% of overall97
Colour96#cda07a#c99f7dLooks identicalColour difference 1.3 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.9
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 77/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Neutral Olive 290.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • Medium rather than light coverage
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapPowder-based vs unknown-based; silicone none vs none

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD51, against Well People Bio Powder Foundation in 7W. Every attribute compared, with its share of the score.

ComparedYour shade7WClosest overall alternativeBD51Score
Shade match55% of overall89
Colour97#cda07a#cfa37cLooks identicalColour difference 0.9 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.4
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD51.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 24-hour wear
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Kosas Revealer Skin-Improving Foundation SPF 25 Medium Deep Neutral Olive 290

Best price
$45SephoraSephora
Costs $25.40 more

Your shade $19.60 at Ulta Beauty

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD51

Match price
$69Ulta BeautyUlta Beauty
Costs $49.40 more

Your shade $19.60 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.