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Bio Powder Foundation 7W dupes and alternatives Well People

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF0Mineral3

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Only showing matches with buildable coverage.

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 15 Buff

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
7WChange shade
  • 7Wcurrent shade
  • 9W
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
The match
NYX Professional Makeup
15 Buff
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Buildable coverage
Shade match
91out of 100
Colour
97
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$4.63 less (24%)

Your shade $19.60 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD51

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
7WChange shade
  • 7Wcurrent shade
  • 9W
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
The match
Chanel
BD51
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
81
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $49.40 more

Your shade $19.60 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Nutmeg
    Shade match 87
    $22Ulta BeautyUlta Beauty(product price)Costs $2.40 more

    Matches: Very close colour

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #4 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTargetCosts $10.40 more

    Matches: Claims a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 75
    $30TargetTargetCosts $10.40 more

    Matches: Claims a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Well People Bio Powder Foundation 7W (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Looks identical
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Looks identical
    • Medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  3. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Looks identical
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N34

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 15 Buff, against Well People Bio Powder Foundation in 7W. Every attribute compared, with its share of the score.

ComparedYour shade7WClosest shade match15 BuffScore
Shade match55% of overall91
Colour97#cda07a#d1a17aLooks identicalColour difference 0.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.9
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70OliveNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 15 Buff.

Same or better

  • $4.63 less
  • Near-identical swatch colour
  • Same matte finish
  • Buildable rather than light coverage

Different

  • Slightly warmer undertone
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD51, against Well People Bio Powder Foundation in 7W. Every attribute compared, with its share of the score.

ComparedYour shade7WClosest overall alternativeBD51Score
Shade match55% of overall89
Colour97#cda07a#cfa37cLooks identicalColour difference 0.9 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.4
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD51.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 24-hour wear
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high
View full match

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 15 Buff

Best price
$14.97WalmartWalmart
$4.63 less (24%)

Your shade $19.60 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD51

Match price
$69Ulta BeautyUlta Beauty
Costs $49.40 more

Your shade $19.60 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.