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Bio Powder Foundation 9W dupes and alternatives Well People

Medium tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, with SPF, without silicones.

  • 22 matches have no SPF listed and are not shown.

Closest shade match: PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Medium Dark DG1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
9WChange shade
  • 7W
  • 9Wcurrent shade
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Matte · Light coverage
The match
PÜR
Medium Dark DG1
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
40out of 100
Colour
88
Depth
99
Undertone
65
Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as rich deepWhy it matches
Best price
$34Ulta BeautyUlta Beauty
Costs $14.40 more

Your shade $19.60 at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a concealer in your shade?

The closest shade to Well People Bio Powder Foundation 9W (Medium tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Close colour
    • Medium tan · Warm undertone

    $30

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    415 Honey

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 415 Honey

    • Close colour
    • Tan · Warm undertone

    $15.99

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Close colour
    • Medium tan

    $12

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Slight colour difference
    • Medium tan · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Medium Dark DG1, against Well People Bio Powder Foundation in 9W. Every attribute compared, with its share of the score.

ComparedYour shade9WClosest shade matchMedium Dark DG1Score
Shade match55% of overall40
Colour88#bf844f#bd865bVery close colourColour difference 2.5 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionRich deepVery fairDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone65Warm · peachNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as rich deep

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Medium Dark DG1.

Same or better

  • Very close colour
  • Medium rather than light coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Retailer describes it as very fair, yours as rich deep
  • Neutral rather than warm undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapPowder-based vs unknown-based; silicone none vs none

Where to buy Medium Dark DG1

Best price
$34Ulta BeautyUlta Beauty
Costs $14.40 more

Your shade $19.60 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.