Bio Powder Foundation 9W dupes and alternatives Well People
Medium tan · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade match: PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Medium Dark DG1
The equivalent shade: scored on colour, depth and undertone only.
9WChange shade
- 7W
- 9Wcurrent shade
- Shade match
- 40out of 100
- Colour
- 88
- Depth
- 99
- Undertone
- 65
Your shade $19.60 at Ulta Beauty
Where to buy Medium Dark DG1
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
Looking for a concealer in your shade?
The closest shade to Well People Bio Powder Foundation 9W (Medium tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Medium Tan 3
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3
- Very close colour
- Medium tan · Warm · golden undertone
$22
34.5 Rich Golden
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden
- Close colour
- Medium tan · Warm undertone
$30
415 Honey
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 415 Honey
- Close colour
- Tan · Warm undertone
$15.99
144
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144
- Close colour
- Medium · Neutral · neutral golden undertone
$12.99
Sand
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand
- Close colour
- Medium tan
$12
C8
L'Oréal Paris True Match Radiant Serum Concealer, shade C8
- Slight colour difference
- Medium tan · Warm undertone
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Medium Dark DG1, against Well People Bio Powder Foundation in 9W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Medium Dark DG1.
Same or better
- Very close colour
- Medium rather than light coverage
- Both claim not settling into lines
- Both claim a lightweight feel
- Adds SPF 15
Different
- Retailer describes it as very fair, yours as rich deep
- Neutral rather than warm undertone
- Natural finish instead of matte
Ingredients (information only, not scored)
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Where to buy Medium Dark DG1
Your shade $19.60 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.