Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
26 of 32 matches
Only showing matches made for combination skin.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $18.20 at Ulta Beauty
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at Sephora
Ulta Beautyfrom $44 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $18.20 at Ulta Beauty · product price; shade not separately priced
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$6.20 less (34%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than light coverage
Retailer shade note: cool
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $50.80 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than light coverageNot marketed for dry/oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for dry/oily/sensitive skin
Retailer shade note: fair rosy
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta BeautyCosts $30.80 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Not marketed for normal/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautySephoraCosts $21.30 moreMatches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: Medium rather than light coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for oily skin
Retailer shade note: fair cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $20.80 moreMatches: Very close colourSame cool undertoneSame light coverage
Differences: Matte rather than natural finishNot marketed for dry/sensitive skin
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin
Retailer shade note: FAIR WITH COOL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $35.80 moreMatches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: Medium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than light coverage
Retailer shade note: fair with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sUlta Beauty(product price)$3.20 less (18%)Matches: Very close colourSimilar undertone (neutral vs cool)Same light coverage
Differences: Radiant rather than natural finishContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: For light skin tones with a neutral pink undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautySephoraCosts $44.80 moreMatches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: Medium rather than light coverageNot marketed for oily/sensitive skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium with cool undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sSephoraCosts $19.80 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than light coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: light-medium (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $19.80 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than light coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: light (cool pink)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $50.80 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than light coverageNot marketed for dry/oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · Not marketed for dry/oily/sensitive skin
Retailer shade note: light neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta BeautyCosts $34.80 moreMatches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty$53View at Ulta BeautyUlta Beauty(product price)Costs $23.80 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than light coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.80 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than light coverageNot marketed for dry/normal/oily/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: fair-light rosy
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $41.80 moreMatches: Near-identical swatch colourSame cool undertoneClaims 24-hour wear
Differences: Radiant rather than natural finishBuildable rather than light coverageDoes not claim a lightweight feel
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$4.21 less (23%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than light coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $33.80 moreMatches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than light coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$4.20 less (23%)Matches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than light coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta BeautyCosts $5.80 moreMatches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneFull rather than light coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Full rather than light coverage
Retailer shade note: light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta BeautyCosts $24.80 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for normal/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyMacy's$43View at Macy'sSephoraCosts $41.80 moreMatches: Very close colourSame cool undertoneClaims 24-hour wear
Differences: Radiant rather than natural finishBuildable rather than light coverageDoes not claim a lightweight feel
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $17.80 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Medium rather than light coverageNot marketed for normal/sensitive skin
Very close colour · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for normal/sensitive skin
Retailer shade note: light - cool
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $23.80 moreMatches: Near-identical swatch colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than light coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $23.80 moreMatches: Near-identical swatch colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than light coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: fair to light skin with cool, pink or rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 24 matches
The closest shade to Well People Supernatural Complexion Stick 10 Fair Cool (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
16N fair-light neutral
$32
Tone 2.6
$17
Cream Puff
$36
Stone 1.3
$39
Very Fair 0.5C
$31
120C
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 110, against Well People Supernatural Complexion Stick in 10 Fair Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 110.
5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 1.5, against Well People Supernatural Complexion Stick in 10 Fair Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 1.5.
1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 110
SephoraYour shade $18.20 at Ulta Beauty
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 1.5
Ulta BeautyYour shade $18.20 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
