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Supernatural Complexion Stick 38 Deep Tan Cool dupes and alternatives Well People

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation C9 Cool Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
38 Deep Tan CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Light coverage
The match
L'Oréal Paris
C9 Cool Deep
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$4.21 less (23%)

Your shade $18.20 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Chanel LES BEIGES Water-Fresh Complexion Touch BD101

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
38 Deep Tan CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Light coverage
The match
Chanel
BD101
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
92out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Best price
$70Ulta BeautyUlta Beauty
Costs $51.80 more

Your shade $18.20 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $70Ulta BeautyUlta BeautyCosts $51.80 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $72Ulta BeautyUlta BeautyCosts $53.80 more

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $70Ulta BeautyUlta BeautyCosts $51.80 more

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $41Ulta BeautyUlta Beauty(product price)Costs $22.80 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverage

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than light coverage

    Retailer shade note: dark deep cool

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    53 Deep Neutral
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$10.20 less (56%)

    Matches: Near-identical swatch colourSame natural finishClaims long-wearing

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 94
    $34SephoraSephoraCosts $15.80 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $59Ulta BeautyUlta Beauty(product price)Costs $40.80 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  8. #10 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    24 N
    Shade match 89
    $48SephoraSephoraCosts $29.80 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $49SephoraSephoraCosts $30.80 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Retailer shade note: rich tan with rosy undertones

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Foundation

    14 Cool
    Shade match 95
    $52SephoraSephoraCosts $33.80 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than light coverageContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · Contains drying alcohol

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Iconic London

    Super Smoother Blurring Skin Tint

    Neutral Deep
    Shade match 85
    $35Ulta BeautyUlta BeautyCosts $16.80 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $48SephoraSephoraCosts $29.80 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for medium deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 30
    Shade match 82
    $69SephoraSephoraCosts $50.80 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than cool undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Olive rather than cool undertone · Radiant rather than natural finish · Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  14. Shade match 95
    $60SephoraSephoraCosts $41.80 more

    Matches: Very close colourSame cool undertoneClaims 12-hour wear

    Differences: Radiant rather than natural finishMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool rosy

    Medium confidence· Digital match

    View match
  15. #17 · Juvia's Place

    I am Magic Natural Radiance Foundation

    345 Guinea
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)Costs $5.80 more

    Matches: Near-identical swatch colourClaims long-wearing

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    55 Deep Warm
    Shade match 76
    $8Ulta BeautyUlta Beauty(product price)$10.20 less (56%)

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $39.50Ulta BeautyUlta Beauty(product price)Costs $21.30 more

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: deepest skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Well People Supernatural Complexion Stick 38 Deep Tan Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Looks identical
    • Deep · Cool undertone

    $31

  2. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Looks identical
    • Deep · Cool undertone

    $16.99

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

  4. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

  5. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Close colour
    • Deep · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in C9 Cool Deep, against Well People Supernatural Complexion Stick in 38 Deep Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade38 Deep Tan CoolClosest shade matchC9 Cool DeepScore
Shade match55% of overall99
Colour98#8a5233#8a5435Looks identicalColour difference 0.7 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in C9 Cool Deep.

Same or better

  • $4.21 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than light coverage
  • Claims a skin-like finish

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

Chanel LES BEIGES Water-Fresh Complexion Touch in BD101, against Well People Supernatural Complexion Stick in 38 Deep Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade38 Deep Tan CoolClosest overall alternativeBD101Score
Shade match55% of overall89
Colour96#8a5233#8b502eLooks identicalColour difference 1.1 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Water-Fresh Complexion Touch in BD101.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Medium rather than light coverage
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs moderate

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation C9 Cool Deep

Match price
$13.99Ulta BeautyUlta Beauty
$4.21 less (23%)

Your shade $18.20 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Chanel LES BEIGES Water-Fresh Complexion Touch BD101

Best price
$70Ulta BeautyUlta Beauty
Costs $51.80 more

Your shade $18.20 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.