Beautler.Your beauty butler

Supernatural Complexion Stick 38 Deep Tan Cool dupes and alternatives Well People

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, with a radiant finish.

Closest shade match: Hourglass Illusion Luminous Glow Foundation SPF 30 24

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
38 Deep Tan CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Light coverage
The match
Hourglass
24
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Shade match
95out of 100
Colour
93
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $41.80 more

Your shade $18.20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Deep 30

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
38 Deep Tan CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Light coverage
The match
Pat McGrath Labs
Deep 30
Depth and undertone: Deep · Olive · neutral olive
Finish and coverage: Radiant · Medium coverage
Overall match
78out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
62
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$69SephoraSephora
Costs $50.80 more

Your shade $18.20 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    345 Guinea
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)Costs $5.80 more

    Matches: Near-identical swatch colourClaims long-wearing

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Well People Supernatural Complexion Stick 38 Deep Tan Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Looks identical
    • Deep · Cool undertone

    $31

  2. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Looks identical
    • Deep · Cool undertone

    $16.99

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

  4. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

  5. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Close colour
    • Deep · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 24, against Well People Supernatural Complexion Stick in 38 Deep Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade38 Deep Tan CoolClosest shade match24Score
Shade match55% of overall95
Colour93#8a5233#854d2cVery close colourColour difference 1.9 (0 is identical)
Depth95DeepDeepSameDepth difference: 2.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 78/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 24.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than light coverage
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Adds SPF 30

Different

  • Radiant finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Deep 30, against Well People Supernatural Complexion Stick in 38 Deep Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade38 Deep Tan CoolClosest overall alternativeDeep 30Score
Shade match55% of overall82
Colour95#8a5233#8c5431Looks identicalColour difference 1.5 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone40CoolOlive · neutral oliveDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 78/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Deep 30.

Same or better

  • Near-identical swatch colour
  • Medium rather than light coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Olive rather than cool undertone
  • Radiant finish instead of natural
  • Not marketed for oily/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone none vs high

Where to buy

Closest shade match

Hourglass Illusion Luminous Glow Foundation SPF 30 24

Best price
$60SephoraSephora
Costs $41.80 more

Your shade $18.20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Deep 30

Best price
$69SephoraSephora
Costs $50.80 more

Your shade $18.20 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.