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Supernatural Complexion Stick 38 Deep Tan Cool dupes and alternatives Well People

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form.

  • 14 matches have no formulation listed and are not shown.

Closest shade match: Hourglass Illusion Luminous Glow Foundation SPF 30 24

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
38 Deep Tan CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Light coverage
The match
Hourglass
24
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Shade match
95out of 100
Colour
93
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $41.80 more

Your shade $18.20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 53 Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
38 Deep Tan CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Light coverage
The match
e.l.f. Cosmetics
53 Deep Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
54
Skin (Skin suitability)
80
Match price
$8Ulta BeautyUlta Beauty
$10.20 less (56%)

Your shade $18.20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $34SephoraSephoraCosts $15.80 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $59Ulta BeautyUlta Beauty(product price)Costs $40.80 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    24 N
    Shade match 89
    $48SephoraSephoraCosts $29.80 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $49SephoraSephoraCosts $30.80 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Retailer shade note: rich tan with rosy undertones

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $48SephoraSephoraCosts $29.80 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for medium deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 30
    Shade match 82
    $69SephoraSephoraCosts $50.80 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than cool undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Olive rather than cool undertone · Radiant rather than natural finish · Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    55 Deep Warm
    Shade match 76
    $8Ulta BeautyUlta Beauty(product price)$10.20 less (56%)

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Well People Supernatural Complexion Stick 38 Deep Tan Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Looks identical
    • Deep · Cool undertone

    $31

  2. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Looks identical
    • Deep · Cool undertone

    $16.99

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

  4. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

  5. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Close colour
    • Deep · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 24, against Well People Supernatural Complexion Stick in 38 Deep Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade38 Deep Tan CoolClosest shade match24Score
Shade match55% of overall95
Colour93#8a5233#854d2cVery close colourColour difference 1.9 (0 is identical)
Depth95DeepDeepSameDepth difference: 2.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 78/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 24.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than light coverage
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Adds SPF 30

Different

  • Radiant finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral, against Well People Supernatural Complexion Stick in 38 Deep Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade38 Deep Tan CoolClosest overall alternative53 Deep NeutralScore
Shade match55% of overall88
Colour95#8a5233#865334Looks identicalColour difference 1.3 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 83/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral.

Same or better

  • $10.20 less
  • Near-identical swatch colour
  • Same natural finish
  • Medium rather than light coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Hourglass Illusion Luminous Glow Foundation SPF 30 24

Best price
$60SephoraSephora
Costs $41.80 more

Your shade $18.20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 53 Deep Neutral

Match price
$8Ulta BeautyUlta Beauty
$10.20 less (56%)

Your shade $18.20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.