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Supernatural Complexion Stick 40 Deep Neutral dupes and alternatives Well People

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, with medium coverage, in liquid form.

  • 11 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade match: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 406N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
40 Deep NeutralChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Light coverage
The match
Fenty Beauty
406N
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $29.80 more

Your shade $18.20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 53 Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
40 Deep NeutralChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Light coverage
The match
e.l.f. Cosmetics
53 Deep Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
54
Skin (Skin suitability)
80
Match price
$8Ulta BeautyUlta Beauty
$10.20 less (56%)

Your shade $18.20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 31
    Shade match 94
    $69SephoraSephoraCosts $50.80 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than light coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  2. #4 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 30
    Shade match 91
    $69SephoraSephoraCosts $50.80 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than neutral undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Olive rather than neutral undertone · Radiant rather than natural finish · Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    24 N
    Shade match 96
    $48SephoraSephoraCosts $29.80 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $59Ulta BeautyUlta Beauty(product price)Costs $40.80 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Liquid Foundation

    32Y
    Shade match 85
    $24SephoraSephoraCosts $5.80 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for oily/sensitive skin

    Retailer shade note: very tan with yellow undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Well People Supernatural Complexion Stick 40 Deep Neutral (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Very close colour
    • Deep · Neutral undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  3. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Very close colour
    • Deep · Neutral undertone

    $24

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Very close colour
    • Deep · Neutral undertone

    $35

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Close colour
    • Deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 406N, against Well People Supernatural Complexion Stick in 40 Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shade40 Deep NeutralClosest shade match406NScore
Shade match55% of overall97
Colour94#8a542f#875434Very close colourColour difference 1.5 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 406N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral, against Well People Supernatural Complexion Stick in 40 Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shade40 Deep NeutralClosest overall alternative53 Deep NeutralScore
Shade match55% of overall95
Colour93#8a542f#865334Very close colourColour difference 1.9 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral.

Same or better

  • $10.20 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than light coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 406N

Best price
$48SephoraSephora
Costs $29.80 more

Your shade $18.20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 53 Deep Neutral

Match price
$8Ulta BeautyUlta Beauty
$10.20 less (56%)

Your shade $18.20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.