Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $69 at Sephora
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $69 at Sephora
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$22 less (32%)Matches: Same neutral undertoneSame natural finishSame medium coverage
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: rich neutral
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephora$9 less (13%)Matches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$50.51 less (73%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage
Retailer shade note: rich with cool neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty(product price)$61 less (88%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonSephora$25 less (36%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No blurring effect claimedDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$17 less (25%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Not marketed for combination skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$20 less (29%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No blurring effect claimedContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: deep rich with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$21 less (30%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for rich deep skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$19 less (28%)Matches: Same natural finishSame medium coverageBoth claim a blurring effect
Differences: Slightly lighterSlightly warmer undertone
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone
Retailer shade note: Extra deep with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$50.51 less (73%)Matches: Same natural finishClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly lighterSlightly warmer undertoneBuildable rather than medium coverage
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Buildable rather than medium coverage
Retailer shade note: rich with golden undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$16.97View at Walmart
Walgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty(product price)$53 less (77%)Matches: Same medium coverageClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finish
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$14 less (20%)Matches: Same neutral undertoneBoth claim a blurring effectClaims 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: D8 - Very rich deep with neutral undertones
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty$52.01 less (75%)Matches: Claims a skin-like finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartTarget$13.99View at TargetUlta Beauty$16.99View at Ulta BeautyWalgreens$16.99View at Walgreens
CVS$16.99View at CVSUlta Beauty$27 less (39%)Matches: Claims a skin-like finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephora$41 less (59%)Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish
Differences: Radiant rather than natural finishNot marketed for normal skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for normal skin
Retailer shade note: coffee - rich brown skin with neutral undertones
High confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$60.25 less (87%)Matches: Both claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneLight rather than medium coverage
Slight colour difference · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Light rather than medium coverage
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautySephora$14 less (20%)Matches: Same natural finishClaims 16-hour wearClaims transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverageNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: D8 - very deep with cool undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$55 less (80%)Matches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed
Close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephora$30 less (43%)Matches: Near-identical swatch colourSame natural finishClaims long-wearing
Differences: Slightly cooler undertoneFull rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deepest cool with red undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (49%)Matches: Same neutral undertoneBoth claim a blurring effectClaims not settling into lines
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim a lightweight feel
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal skin
Retailer shade note: very rich with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephora$31 less (45%)Matches: Very close colourSame neutral undertoneClaims 12-hour wear
Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: very deep, neutral
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$37 less (54%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for combination skin
Close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$20 less (29%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No blurring effect claimedContains drying alcohol
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: deep rich with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$34 less (49%)Matches: Same neutral undertoneBoth claim a blurring effectClaims not settling into lines
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim a lightweight feel
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal skin
Retailer shade note: very rich with neutral, slightly red undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$51.01 less (74%)Matches: Same neutral undertoneClaims a skin-like finishClaims 24-hour wear
Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed
Close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSSephora$21 less (30%)Matches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed
Retailer shade note: for rich deep skintones with warm bronze undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$27 less (39%)Matches: Same medium coverageBoth claim a blurring effectClaims 16-hour wear
Differences: Slightly warmer undertoneRadiant rather than natural finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$50.01 less (72%)Matches: Same natural finishClaims 32-hour wearClaims transfer resistance
Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonShowing 12 of 28 matches
The closest shade to Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier R5 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
7N1
$34
Espresso
$11.99
NC65
$30
Chocolate Chip 8.7 Red
$31
9N
$38
30NC
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY16, against Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier R5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY16.
8 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
NARS Light Reflecting Foundation in Ambato, against Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier R5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Light Reflecting Foundation in Ambato.
8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY16
SephoraYour shade $69 at Sephora
NARS Light Reflecting Foundation Ambato
SephoraYour shade $69 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
