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PhotoFocus Liquid Foundation Bronze Beige dupes and alternatives Wet n Wild

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 255 Clair 20 N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Wet n Wild
Bronze BeigeChange shade
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
The match
Lancôme
255 Clair 20 N
Depth and undertone: Light medium
Finish and coverage: Luminous · Full coverage
Shade match
92out of 100
Colour
99
Depth
99
Undertone
70
Match price
$63Ulta BeautyUlta Beauty
Costs $57.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Light 28 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Wet n Wild
Bronze BeigeChange shade
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Light 28 Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Match price
$45Ulta BeautyUlta Beauty
Costs $39.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $49Ulta BeautyUlta Beauty(product price)Costs $43.76 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $63.76 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $60SephoraSephoraCosts $54.76 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageNo skin-like finish claimedNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Neutral Warm 230
    Shade match 90
    $45SephoraSephoraCosts $39.76 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $60SephoraSephoraCosts $54.76 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageNo skin-like finish claimedNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 74 Beige
    Shade match 89
    $39Ulta BeautyUlta BeautyCosts $33.76 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedNot marketed for normal skin

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · KimChi Chic Beauty

    A Really Good Foundation

    108L
    Shade match 90
    $29Ulta BeautyUlta Beauty(product price)Costs $23.76 more

    Matches: Near-identical swatch colourSame full coverageClaims long-wearing

    Differences: Natural matte rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    71
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural matte rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: Light with Cool Undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $40SephoraSephoraCosts $34.76 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: for medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  9. #11 · ILIA

    True Skin Serum Foundation

    Salina SF5
    Shade match 89
    $56SephoraSephoraCosts $50.76 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: light-medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $47SephoraSephoraCosts $41.76 more

    Matches: Near-identical swatch colourSame full coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishNot marketed for dry/normal skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: tan with cool-neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Armani Beauty

    Luminous Silk Foundation

    5
    Shade match 89
    $69SephoraSephoraCosts $63.76 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, neutral pink

    Medium confidence· Digital match

    View match
  12. Shade match 91
    $52SephoraSephoraCosts $46.76 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  13. #15 · Hourglass

    Ambient Soft Glow Foundation

    4
    Shade match 89
    $60SephoraSephoraCosts $54.76 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · NARS

    Natural Radiant Longwear Foundation

    Vallauris - Medium 1.5
    Shade match 89
    $55SephoraSephoraCosts $49.76 more

    Matches: Near-identical swatch colourSame full coverageClaims 16-hour wear

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: M1.5 - medium with cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 90
    $52SephoraSephoraCosts $46.76 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to Wet n Wild PhotoFocus Liquid Foundation Bronze Beige (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3N Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $42

  2. Tarte Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 37G medium-tan golden

    • Looks identical
    • Light medium · Olive undertone

    $32

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Looks identical
    • Light medium · Cool · pink undertone

    $42

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

  5. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Very close colour
    • Medium light · Warm · peach undertone

    $24

  6. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 255 Clair 20 N, against Wet n Wild PhotoFocus Liquid Foundation in Bronze Beige. Every attribute compared, with its share of the score.

ComparedYour shadeBronze BeigeClosest shade match255 Clair 20 NScore
Shade match55% of overall92
Colour99#d8aa87#d7a986Looks identicalColour difference 0.3 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall44
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 71/100Shade match 92/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 255 Clair 20 N.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel
  • Adds SPF 27

Different

  • Luminous finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedSPF 27
Overlap

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Light 28 Neutral, against Wet n Wild PhotoFocus Liquid Foundation in Bronze Beige. Every attribute compared, with its share of the score.

ComparedYour shadeBronze BeigeClosest overall alternativeLight 28 NeutralScore
Shade match55% of overall88
Colour94#d8aa87#dfaf8bVery close colourColour difference 1.5 (0 is identical)
Depth95Light mediumLight mediumSameDepth difference: 2.8
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Light 28 Neutral.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a skin-like finish
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • No blurring effect claimed
  • Contains alcohol

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 255 Clair 20 N

Match price
$63Ulta BeautyUlta Beauty
Costs $57.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Light 28 Neutral

Match price
$45Ulta BeautyUlta Beauty
Costs $39.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.