PhotoFocus Liquid Foundation Nude Ivory dupes and alternatives Wet n Wild
3.8 (2,067)·Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than full coverage· No skin-like finish claimed· Not marketed for normal skin
Score details
Shade match
90
Finish & visual result
82
Wear & performance
40
Skin suitability
40
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with cool rosy undertones
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
52
Wear & performance
50
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin
Retailer shade note: very fair, cool-neutral undertones
The closest shade to Wet n Wild PhotoFocus Liquid Foundation Nude Ivory (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 116C, against Wet n Wild PhotoFocus Liquid Foundation in Nude Ivory. Every attribute compared, with its share of the score.
ComparedYour shadeNude IvoryClosest shade match116CHow they compareScore
Shade match55% of overall92
Colour60%99#ecbb9d#ecbc9fLooks identicalColour difference 0.4 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.4
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall40
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type100%40Dry, normalNormal, combination, oilyBoth marketed for normal skin
Overall match 74/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 130C, against Wet n Wild PhotoFocus Liquid Foundation in Nude Ivory. Every attribute compared, with its share of the score.
ComparedYour shadeNude IvoryClosest overall alternative130CHow they compareScore
Shade match55% of overall90
Colour60%97#ecbb9d#eab798Looks identicalColour difference 1.0 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.8
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type100%40Dry, normalNormal, oily, sensitiveBoth marketed for normal skin
Overall match 83/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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