PhotoFocus Liquid Foundation Nude Ivory dupes and alternatives Wet n Wild
Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Finish
- Matte1
- Natural0
Skin type
- Dry0
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 34 matches
Only showing matches with medium coverage, in liquid form, cruelty-free.
- 6 matches have no formulation listed and are not shown.
- 20 matches have no cruelty-free claim listed and are not shown.
Closest shade matchClosest overall alternative: Too Faced Born This Way Soft Matte Foundation Snow
The equivalent shade and the most similar foundation overall.
Nude IvoryChange shade
- Soft Ivory
- Nude Ivorycurrent shade
- Soft Beige
- Buff Bisque
- Golden Beige
- Bronze Beige
- Overall match
- 79out of 100
- Shade (Shade match)
- 90
- Finish (Finish & visual result)
- 85
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 40
- Shade match
- 90out of 100
- Colour
- 97
- Depth
- 97
- Undertone
- 70
SephoraYour shade $5.24 at Ulta Beauty
Where to buy Snow
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Wet n Wild PhotoFocus Liquid Foundation Nude Ivory (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Honey
Honey
Golden Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige
- Looks identical
- Light · Warm · golden undertone
$36
220C
Fair Rose
e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Rose
- Looks identical
- Light · Cool · pink undertone
$8
N12
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12
- Looks identical
- Light · Neutral undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Soft Matte Foundation in Snow, against Wet n Wild PhotoFocus Liquid Foundation in Nude Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Too Faced Born This Way Soft Matte Foundation in Snow.
Same or better
- Near-identical swatch colour
- Same matte finish
- Medium rather than full coverage
- Both claim a skin-like finish
- Claims 24-hour wear
- Claims not settling into lines
- Claims colour stability
- Claims a lightweight feel
Different
- No blurring effect claimed
- Not marketed for dry skin
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Where to buy Snow
SephoraYour shade $5.24 at Ulta Beauty
How these matches are scored
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.