PhotoFocus Liquid Foundation Nude Ivory dupes and alternatives Wet n Wild
Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
Formulation
- Liquid0
- Cream0
- Stick2
- Powder0
- Serum0
- Gel0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.2
- Talc2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 34 matches
Only showing matches made for sensitive skin, with medium coverage.
- 1 match has no skin type listed and is not shown.
Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Light To Medium Neutral
The equivalent shade: scored on colour, depth and undertone only.
Nude IvoryChange shade
- Soft Ivory
- Nude Ivorycurrent shade
- Soft Beige
- Buff Bisque
- Golden Beige
- Bronze Beige
- Shade match
- 90out of 100
- Colour
- 95
- Depth
- 99
- Undertone
- 70
Ulta BeautyYour shade $5.24 at Ulta Beauty · product price; shade not separately priced
Where to buy Light To Medium Neutral
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyClosest overall alternative: Essence Foundation Stick 120
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Nude IvoryChange shade
- Soft Ivory
- Nude Ivorycurrent shade
- Soft Beige
- Buff Bisque
- Golden Beige
- Bronze Beige
- Overall match
- 79out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 73
- Wear (Wear & performance)
- 50
- Skin (Skin suitability)
- 76
Ulta BeautyYour shade $5.24 at Ulta Beauty · product price; shade not separately priced
Where to buy 120
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Wet n Wild PhotoFocus Liquid Foundation Nude Ivory (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Honey
Honey
Golden Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige
- Looks identical
- Light · Warm · golden undertone
$36
220C
Fair Rose
e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Rose
- Looks identical
- Light · Cool · pink undertone
$8
N12
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12
- Looks identical
- Light · Neutral undertone
$30
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Neutral, against Wet n Wild PhotoFocus Liquid Foundation in Nude Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Neutral.
Same or better
- Near-identical swatch colour
- Medium rather than full coverage
- Both claim a blurring effect
Different
- Natural finish instead of matte
- No skin-like finish claimed
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Essence Foundation Stick in 120, against Wet n Wild PhotoFocus Liquid Foundation in Nude Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Essence Foundation Stick in 120.
Same or better
- Near-identical swatch colour
- Same matte finish
- Medium rather than full coverage
Different
- No skin-like finish claimed
- No blurring effect claimed
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Ulta Beauty Collection Moisturizing Complexion Stick Light To Medium Neutral
Ulta BeautyYour shade $5.24 at Ulta Beauty · product price; shade not separately priced
Closest overall alternative
Essence Foundation Stick 120
Ulta BeautyYour shade $5.24 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.