PhotoFocus Liquid Foundation Soft Ivory dupes and alternatives Wet n Wild
Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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0 of 31 matches
Only showing matches in cream form.
- 4 matches have no formulation listed and are not shown.
None of the 31 matches fit these filters. Clear the filters to see them all.
Looking for a concealer in your shade?
The closest shade to Wet n Wild PhotoFocus Liquid Foundation Soft Ivory (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Sugar Biscuit 3.5 Neutral
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Sugar Biscuit 3.5 Neutral
- Looks identical
- Light · Neutral undertone
$31
34S medium sand
Tarte Shape Tape Full Coverage Matte Concealer, shade 34S medium sand
- Looks identical
- Light · Warm · golden undertone
$32
NC14.5
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC14.5
- Looks identical
- Light · Neutral · neutral golden undertone
$30
Tone 5.8 N
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.8 N
- Looks identical
- Light · Neutral undertone
$32
CN 62 Porcelain Beige
Clinique Even Better All-Over Concealer + Eraser, shade CN 62 Porcelain Beige
- Looks identical
- Light · Neutral · neutral pink undertone
$32
Light Peach
e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach
- Looks identical
- Light · Cool · rosy undertone
$8
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Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.