Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Both claim a lightweight feel· Adds SPF 30
Differences: Neutral rather than warm undertone· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
79
Wear & performance
60
Skin suitability
67
Close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: D1 - Deep with neutral undertones
The closest shade to Yepoda The Dewy Day 6W (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 12, against Yepoda The Dewy Day in 6W. Every attribute compared, with its share of the score.
ComparedYour shade6WClosest match12How they compareScore
Shade match55% of overall83
Colour60%87#99694d#9c6642Very close colourColour difference 2.7 (0 is identical)
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/dry/sensitive skin
Overall match 78/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.