Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Same natural finish· Both claim a skin-like finish
Differences: Noticeably different swatch colour· Medium rather than buildable coverage· No long-wear claim
Score details
Shade match
61
Finish & visual result
100
Wear & performance
40
Skin suitability
60
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Medium rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol
Matches: Both claim a skin-like finish· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Slightly cooler undertone
Score details
Shade match
51
Finish & visual result
100
Wear & performance
80
Skin suitability
28
Slight colour difference · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for normal/sensitive skin
Matches: Same natural finish· Claims a blurring effect· Both claim 12-hour wear
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than warm undertone
Score details
Shade match
51
Finish & visual result
79
Wear & performance
100
Skin suitability
60
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin
$20Ulta Beauty(product price)$19 less (49%)4.5 (18)
Matches: Same natural finish· Claims a blurring effect· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Full rather than buildable coverage
Score details
Shade match
54
Finish & visual result
73
Wear & performance
80
Skin suitability
30
Visibly different colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: true neutral brown; ideal for deep complexions or bronzing medium tones
$16Ulta Beauty(product price)$23 less (59%)4.3 (699)
Matches: Same natural finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Medium rather than buildable coverage
Score details
Shade match
57
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
The closest shade to Yepoda The Dewy Day 7W (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Finish & visual result25% of overall · 3 of 4 compared54
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%60BuildableSheerSome differenceSheer coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/dry skin
Overall match 63/100Shade match 68/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $29 more
