Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
25 of 30 matches
Only showing matches without fragrance.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $50 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $50 at Ulta Beauty
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $20 moreMatches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta BeautyCosts $20 moreMatches: Same neutral undertoneBoth claim a lightweight feel
Differences: Medium rather than buildable coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty$31.80 less (64%)Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Light rather than buildable coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Light rather than buildable coverage
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyUlta Beauty(product price)$10.50 less (21%)Matches: Very close colourSame neutral undertoneClaims not settling into lines
Differences: Medium rather than buildable coverageNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for sensitive skin
Retailer shade note: deepest skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (68%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Medium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneMedium rather than buildable coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage
Retailer shade note: deep beige, golden undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
SephoraCosts $19 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Medium rather than buildable coverageNot marketed for sensitive skinContains drying alcohol
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: deep with neutral red undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$8 less (16%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Full rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than buildable coverage
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$10.50 less (21%)Matches: Very close colourSame neutral undertoneClaims not settling into lines
Differences: Medium rather than buildable coverageNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for sensitive skin
Retailer shade note: dark skin w/ cool to neutral undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Medium rather than buildable coverageNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for sensitive skin
Retailer shade note: dark neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (68%)Matches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Olive rather than neutral undertoneMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than buildable coverage
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame neutral undertoneSame buildable coverage
No material differences in the data we have.
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sUlta Beauty(product price)$10.50 less (21%)Matches: Very close colourSame neutral undertoneSame buildable coverage
No material differences in the data we have.
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Retailer shade note: for very deep neutral skin with a subtle red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)$8 less (16%)Matches: Very close colourSame neutral undertoneSame buildable coverage
No material differences in the data we have.
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$8 less (16%)Matches: Very close colourSame buildable coverageClaims 12-hour wear
Differences: Slightly cooler undertone
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Medium rather than buildable coverageDoes not claim a lightweight feelContains drying alcohol
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: dark neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Medium rather than buildable coverageNot marketed for sensitive skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: dark, cool neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty$1 less (2%)Matches: Very close colourSame neutral undertoneSame buildable coverage
No material differences in the data we have.
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautySephoraCosts $19 moreMatches: Very close colourClaims a blurring effectBoth claim a lightweight feel
Differences: Olive rather than neutral undertoneMedium rather than buildable coverageNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than buildable coverage · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: deep with neutral olive undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Medium rather than buildable coverageNot marketed for sensitive skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty$15 less (30%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty$33.01 less (66%)Matches: Very close colourClaims a blurring effectClaims not settling into lines
Differences: Slightly warmer undertoneMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage
Retailer shade note: deep warm
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$25 less (50%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Medium rather than buildable coverageNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for sensitive skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyShowing 12 of 23 matches
The closest shade to Youngblood Loose Mineral Foundation Coffee (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
8 Neutral
$42
NC55
$30
24N
$30
4N72
$35
W10.5
$16.99
530N
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos, against Youngblood Loose Mineral Foundation in Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Chanel LES BEIGES Water-Fresh Complexion Touch in B130, against Youngblood Loose Mineral Foundation in Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel LES BEIGES Water-Fresh Complexion Touch in B130.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation 240 Lagos
Ulta BeautyYour shade $50 at Ulta Beauty · product price; shade not separately priced
Chanel LES BEIGES Water-Fresh Complexion Touch B130
Ulta BeautyYour shade $50 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
