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CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum in Medium, product photo from Ulta Beauty
1 of 9 · Product · Ulta Beauty
CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum in Medium, texture swatch from Ulta Beauty
2 of 9 · Texture · Ulta Beauty
CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum in Medium, colour swatch from Ulta Beauty
3 of 9 · Swatch · Ulta Beauty
CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum, range image 4 from Ulta Beauty
4 of 9 · Whole range · Ulta Beauty
CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum, range image 5 from Ulta Beauty
5 of 9 · Whole range · Ulta Beauty
CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum, range image 6 from Ulta Beauty
6 of 9 · Whole range · Ulta Beauty
CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum, range image 7 from Ulta Beauty
7 of 9 · Whole range · Ulta Beauty
CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum, range image 8 from Ulta Beauty
8 of 9 · Whole range · Ulta Beauty
CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum, range image 9 from Ulta Beauty
9 of 9 · Whole range · Ulta Beauty
All 9 images

Official description

No official description

Standardised colour

Brown · Deep / dark Details

Dewy finish · Buildable pigmentation · Liquid

Suited for bronzing, possible for contour: dewy finish catches light

Price
$14.49Ulta BeautyUlta Beauty

Lowest price $10.97 at Walmart

Where to buy Medium (6 stores)

AmazonAmazonSee price at Amazon
AmazonView at Amazon
WalmartWalmartBest price$10.97
WalmartView at Walmart
TargetTarget$10.99
TargetView at Target
Ulta BeautyUlta Beauty$14.49
Ulta BeautyView at Ulta Beauty
CVSCVS$14.49
CVSView at CVS
WalgreensWalgreens$14.99
WalgreensView at Walgreens

Similar to CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum Medium

The closest shade matches and closest overall alternatives in other bronzers. Price is never part of the score.

What this shade is suited to

Rated for each use separately, from the shade's colour, finish and description. This is suitability, not a score for how similar it is to anything.

Shade details

Swatch colour
#734e31
L* 36.6 a* 12.1 b* 23.3
Colour family
Brown
from the swatch colour
Colour depth
Deep / dark
from the swatch colour
Primary undertone
Not listed
not stated
Secondary undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Dewy
the product's attributes
Pigmentation
Buildable
the product's attributes
Shimmer
Not listed
not stated
Format
Liquid
the product's attributes
Wear claims
Not listed
not stated
Skin suitability claims
Hydrating, Comfortable, For combination, dry, normal, oily, sensitive skin, Non-comedogenic
the product's attributes or description
Data confidence
Medium
Swatch colour measured; little in the words to back it up
Source
CVS, Target, Walmart, Walgreens, Amazon, Ulta Beauty
checked 4 Nov 2026

Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.