TruBlend Sun & Sculpt Bronzing Glow Serum Medium dupes and alternatives CoverGirl
4.4 (3,734)·Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$6.49 less (45%)4.6 (16,298)
Matches: Same format: liquid· Both claim comfort· Same skin types: combination, dry, normal, oily, sensitive
Differences: Natural rather than dewy (finish)· Opaque rather than buildable (pigmentation)· Long-wearing rather than not listed (longevity)
Score details
Shade match
83
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
88
Close colour · Natural · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Claims waterproof· Both claim comfort· Same skin types: combination, dry, normal, oily, sensitive
Differences: Natural rather than dewy (finish)· Sheer rather than buildable (pigmentation)· Cream rather than liquid (format)
Score details
Shade match
87
Finish, pigmentation & format
65
Wear & performance
40
Comfort & skin suitability
88
Close colour · Natural · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Use as bronzer: possible
Retailer shade note: deep brown with cool undertones
Matches: Same pigmentation: buildable· Same format: liquid· Both claim comfort
Differences: Matte rather than dewy (finish)· Long-wearing rather than not listed (longevity)· Sensitive rather than combination, dry, normal, oily, sensitive (skin types)
Score details
Shade match
83
Finish, pigmentation & format
73
Wear & performance
40
Comfort & skin suitability
68
Close colour · Matte · Buildable
Ingredients (not scored): 27% ingredient overlap
Differences: Matte rather than dewy (finish) · Long-wearing rather than not listed (longevity) · Sensitive rather than combination, dry, normal, oily, sensitive (skin types)
Sold as contour, rated here for use as bronzer (suited)
Differences: Natural rather than dewy (finish)· Stick rather than liquid (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
85
Finish, pigmentation & format
70
Wear & performance
40
Comfort & skin suitability
40
Close colour · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than dewy (finish) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Sold as contour, rated here for use as bronzer (suited)
Matches: Same format: liquid· Both claim comfort· Same skin types: combination, dry, normal, oily, sensitive
Differences: Bronze rather than brown· Natural rather than dewy (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
78
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
88
Close colour · Natural · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Bronze rather than brown · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Same pigmentation: buildable· Claims transfer resistance· Claims waterproof
Differences: Noticeably different swatch colour· Natural rather than dewy (finish)· Cream rather than liquid (format)
Score details
Shade match
77
Finish, pigmentation & format
74
Wear & performance
40
Comfort & skin suitability
100
Slight colour difference · Natural · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Cream rather than liquid (format) · 12-hour wear rather than not listed (longevity)
$8Ulta Beauty(product price)$6.49 less (45%)4.6 (16,298)
Matches: Same format: liquid· Both claim comfort· Same skin types: combination, dry, normal, oily, sensitive
Differences: Deeper· Natural rather than dewy (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
76
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
88
Slight colour difference · Natural · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Differences: Natural rather than dewy (finish)· Stick rather than liquid (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
82
Finish, pigmentation & format
70
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than dewy (finish) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Sold as contour, rated here for use as bronzer (suited)
Matches: Same pigmentation: buildable· Same format: liquid· Both claim comfort
Differences: Noticeably different swatch colour· Matte rather than dewy (finish)· Long-wearing rather than not listed (longevity)
Score details
Shade match
76
Finish, pigmentation & format
73
Wear & performance
40
Comfort & skin suitability
68
Slight colour difference · Matte · Buildable
Ingredients (not scored): 27% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than dewy (finish) · Long-wearing rather than not listed (longevity) · Sensitive rather than combination, dry, normal, oily, sensitive (skin types)
Sold as contour, rated here for use as bronzer (suited)
$8Ulta Beauty(product price)$6.49 less (45%)4.6 (16,298)
Matches: Same format: liquid· Both claim comfort· Same skin types: combination, dry, normal, oily, sensitive
Differences: Bronze rather than brown· Natural rather than dewy (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
88
Slight colour difference · Natural · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Bronze rather than brown · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
$8Ulta Beauty(product price)$6.49 less (45%)4.6 (16,298)
Matches: Same format: liquid· Both claim comfort· Same skin types: combination, dry, normal, oily, sensitive
Differences: Noticeably different swatch colour· Deeper· Natural rather than dewy (finish)
Score details
Shade match
70
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
88
Slight colour difference · Natural · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Same format: liquid· Both claim comfort· Same skin types: combination, dry, normal, oily, sensitive
Differences: Noticeably different swatch colour· Deeper· Natural rather than dewy (finish)
Score details
Shade match
69
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
88
Slight colour difference · Natural · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
$8Ulta Beauty(product price)$6.49 less (45%)4.6 (16,298)
Matches: Same format: liquid· Both claim comfort· Same skin types: combination, dry, normal, oily, sensitive
Differences: Lighter· Bronze rather than brown· Natural rather than dewy (finish)
Score details
Shade match
69
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
88
Slight colour difference · Natural · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · Bronze rather than brown · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Very close colour· Same pigmentation: buildable· Both claim comfort
Differences: Golden rather than brown· Natural rather than dewy (finish)· Stick rather than liquid (format)
Score details
Shade match
71
Finish, pigmentation & format
70
Wear & performance
40
Comfort & skin suitability
84
Very close colour · Natural · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Golden rather than brown · Natural rather than dewy (finish) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Dry, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: warm golden undertone, natural finish for dark skin tones
Differences: Matte rather than dewy (finish)· Opaque rather than buildable (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
79
Finish, pigmentation & format
50
Wear & performance
50
Comfort & skin suitability
56
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Does not claim comfort · Does not claim hydration
Sold as contour, rated here for use as bronzer (suited)
Retailer shade note: natural matte finish for dark to dark-deep skin tones
Matches: Claims transfer resistance· Claims waterproof· Same skin types: combination, dry, normal, oily, sensitive
Differences: Noticeably different swatch colour· Natural rather than dewy (finish)· Sheer rather than buildable (pigmentation)
Score details
Shade match
77
Finish, pigmentation & format
55
Wear & performance
40
Comfort & skin suitability
64
Slight colour difference · Natural · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Powder rather than liquid (format) · 12-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Differences: Bronze rather than brown· Natural rather than dewy (finish)· Sheer rather than buildable (pigmentation)
Score details
Shade match
71
Finish, pigmentation & format
61
Wear & performance
50
Comfort & skin suitability
60
Slight colour difference · Natural · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Bronze rather than brown · Natural rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Stick rather than liquid (format) · Does not claim comfort
Matches: Same pigmentation: buildable· Both claim comfort· Both claim hydration
Differences: Lighter· Bronze rather than brown· Matte rather than dewy (finish)
Score details
Shade match
72
Finish, pigmentation & format
59
Wear & performance
40
Comfort & skin suitability
84
Close colour · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Bronze rather than brown · Matte rather than dewy (finish) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same finish: dewy· Same pigmentation: buildable· Both claim comfort
Differences: Noticeably different swatch colour· Bronze rather than brown· Powder rather than liquid (format)
Score details
Shade match
60
Finish, pigmentation & format
80
Wear & performance
40
Comfort & skin suitability
100
Visibly different colour · Dewy · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than brown · Powder rather than liquid (format) · Long-wearing rather than not listed (longevity)
Differences: Noticeably different swatch colour· Natural rather than dewy (finish)· Sheer rather than buildable (pigmentation)
Score details
Shade match
67
Finish, pigmentation & format
61
Wear & performance
50
Comfort & skin suitability
84
Visibly different colour · Natural · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Stick rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same pigmentation: buildable· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Natural rather than dewy (finish)· Cream rather than liquid (format)
Score details
Shade match
63
Finish, pigmentation & format
74
Wear & performance
40
Comfort & skin suitability
84
Visibly different colour · Natural · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Cream rather than liquid (format) · Long-wearing rather than not listed (longevity) · Dry, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same pigmentation: buildable· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Natural rather than dewy (finish)· Stick rather than liquid (format)
Score details
Shade match
65
Finish, pigmentation & format
70
Wear & performance
40
Comfort & skin suitability
84
Visibly different colour · Natural · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Dry, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: warm undertone, natural finish for deep skin tones
e.l.f. Cosmetics Camo Liquid Bronzer & Contour in 5 Medium, against CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest match5 MediumHow they compareScore
Shade match55% of overall87
Colour55%77#734e31#7f4d28Close colourColour difference 4.0 (0 is identical)
Depth25%97Deep / darkDeep / darkSameDepth difference 1.7 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family20%100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall75
Finish50%67DewyNaturalSome differenceNatural finish rather than dewy
Pigmentation25%65BuildableOpaqueSome differenceOpaque rather than buildable
Format25%100LiquidLiquidSameBoth liquid
Wear & performance15% of overall · 1 of 3 compared40
Longevity50%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Overall match 77/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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