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TruBlend Sun & Sculpt Bronzing Glow Serum Dark dupes and alternatives CoverGirl

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

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30 matches

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Camo Liquid Bronzer & Contour 9 Deep/Rich

The equivalent shade and the most similar bronzer overall.

Your shade
CoverGirl
DarkChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Dewy · Buildable
The match
e.l.f. Cosmetics
9 Deep/Rich
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Natural · Opaque
Overall match
79out of 100
Shade (Shade match)
90
Finish (Finish, pigmentation & format)
75
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
88
Shade match
90out of 100
Colour
86
Depth
90
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$6.49 less (45%)

Your shade $14.49 at Ulta Beauty · lowest price $7 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · DIBS Beauty

    Duet Baked Bronzer

    Espresso Martini

    Matched on the deeper bronzer pan

    Shade match 88
    $36Ulta BeautyUlta BeautyCosts $21.51 more

    Matches: Same finish: dewyBoth claim comfortBoth claim hydration

    Differences: Powder rather than liquid (format)Sensitive rather than combination, dry, normal, oily, sensitive (skin types)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    73
    Wear & performance
    50
    Comfort & skin suitability
    68

    Close colour · Dewy

    Ingredients (not scored): 8% ingredient overlap

    Differences: Powder rather than liquid (format) · Sensitive rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: deep cocoa bronze / deep marble glow

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Strobe Beam Bronzelighter Liquid Bronzer

    Daylight
    Shade match 75
    $30SephoraSephoraCosts $15.51 more

    Matches: Same finish: dewySame pigmentation: buildableSame format: liquid

    Differences: LighterBronze rather than brownDoes not claim comfort

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    76

    Close colour · Dewy · Buildable

    Ingredients (not scored): 22% ingredient overlap

    Differences: Lighter · Bronze rather than brown · Does not claim comfort

    Retailer shade note: deep bronze

    Medium confidence· Digital match

    View match
  3. #4 · Morphe

    Complexion Boost Peptide Bronzing Serum

    Flux
    Shade match 73
    $19Ulta BeautyUlta BeautyCosts $4.51 more

    Matches: Same finish: dewySame pigmentation: buildableSame format: liquid

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  4. #5 · e.l.f. Cosmetics

    Camo Liquid Bronzer & Contour

    6 Tan
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$6.49 less (45%)

    Matches: Same format: liquidBoth claim comfortSame skin types: combination, dry, normal, oily, sensitive

    Differences: Natural rather than dewy (finish)Opaque rather than buildable (pigmentation)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    75
    Wear & performance
    40
    Comfort & skin suitability
    88

    Close colour · Natural · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  5. #6 · IT Cosmetics

    Do It All Serum Color Balm Sun Cream Blush & Bronzer

    Sun Tan 400
    Shade match 76
    $34Ulta BeautyUlta BeautyCosts $19.51 more

    Matches: Same pigmentation: buildableBoth claim hydrationSame skin types: combination, dry, normal, oily, sensitive

    Differences: Nude rather than brownNatural rather than dewy (finish)Balm rather than liquid (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    71
    Wear & performance
    50
    Comfort & skin suitability
    76

    Close colour · Natural · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than brown · Natural rather than dewy (finish) · Balm rather than liquid (format) · Does not claim comfort

    Sold as blush, rated here for use as bronzer (suited)

    Retailer shade note: TAN-DEEP rich bronze

    Medium confidence· Digital match

    View match
  6. #7 · e.l.f. Cosmetics

    Camo Liquid Bronzer & Contour

    7 Tan/Deep
    Shade match 75
    $8Ulta BeautyUlta Beauty(product price)$6.49 less (45%)

    Matches: Same format: liquidBoth claim comfortSame skin types: combination, dry, normal, oily, sensitive

    Differences: LighterNatural rather than dewy (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    75
    Wear & performance
    40
    Comfort & skin suitability
    88

    Slight colour difference · Natural · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  7. #8 · CoverGirl

    TruBlend Skin Enhancer Baked Luminous Bronzer

    Sweet Espresso
    Shade match 71
    $12.99Ulta BeautyUlta Beauty$1.50 less (10%)

    Matches: Same finish: dewySame pigmentation: buildableBoth claim comfort

    Differences: Bronze rather than brownPowder rather than liquid (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    80
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Bronze rather than brown · Powder rather than liquid (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep bronze with gold swirls

    Medium confidence· Digital match

    View match
  8. #9 · Clinique

    Chubby Stick Sculpting Contour Stick

    Really Rich
    Shade match 80
    $32Ulta BeautyUlta BeautyCosts $17.51 more

    Matches: Same pigmentation: buildable

    Differences: Natural rather than dewy (finish)Stick rather than liquid (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    70
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than dewy (finish) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Sold as contour, rated here for use as bronzer (suited)

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Strobe Beam Bronzelighter Liquid Bronzer

    Sunset
    Shade match 60
    $30SephoraSephoraCosts $15.51 more

    Matches: Same finish: dewySame pigmentation: buildableSame format: liquid

    Differences: Noticeably different swatch colourLighterBronze rather than brown

    Score details
    Shade match
    60
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    76

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Bronze rather than brown · Does not claim comfort

    Retailer shade note: medium-deep bronze

    Medium confidence· Digital match

    View match
  10. #11 · Ogee

    Sculpted Cream Bronzer and Contour Stick

    Obsidian
    Shade match 81
    $42SephoraSephoraCosts $27.51 more

    Matches: Both claim comfortBoth claim hydration

    Differences: Bronze rather than brownMatte rather than dewy (finish)Sheer rather than buildable (pigmentation)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    50
    Wear & performance
    50
    Comfort & skin suitability
    84

    Close colour · Matte · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Bronze rather than brown · Matte rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Stick rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: matte deep bronze

    Medium confidence· Digital match

    View match
  11. #12 · Morphe

    Complexion Boost Peptide Bronzing Serum

    Tide
    Shade match 58
    $19Ulta BeautyUlta BeautyCosts $4.51 more

    Matches: Same finish: dewySame pigmentation: buildableSame format: liquid

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    100

    Visibly different colour · Dewy · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich

    Medium confidence· Digital match

    View match
  12. #13 · Westman Atelier

    Sun Tone Bronzing Crème Hydrating Cream Bronzer

    Soleil Parfait 4
    Shade match 79
    $75SephoraSephoraCosts $60.51 more

    Matches: Both claim comfortBoth claim hydration

    Differences: Matte rather than dewy (finish)Cream rather than liquid (format)Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    50
    Wear & performance
    50
    Comfort & skin suitability
    84

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than dewy (finish) · Cream rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: rich deep tan

    Medium confidence· Digital match

    View match
  13. #14 · Natasha Denona

    Hy-Sculpt Liquid Bronzer

    Dawn
    Shade match 71
    $36SephoraSephoraCosts $21.51 more

    Matches: Same format: liquidClaims waterproofBoth claim hydration

    Differences: Noticeably different swatch colourNatural rather than dewy (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    75
    Wear & performance
    40
    Comfort & skin suitability
    76

    Slight colour difference · Natural · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: dark

    Medium confidence· Digital match

    View match
  14. #15 · DIBS Beauty

    Desert Island Duo Blush + Bronzer Stick

    Shade 7 - That Girl / Bold Move

    Matched on the Bold Move pan

    Shade match 69
    $36Ulta BeautyUlta BeautyCosts $21.51 more

    Matches: Same pigmentation: buildableBoth claim hydrationSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourDeeperNatural rather than dewy (finish)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    70
    Wear & performance
    50
    Comfort & skin suitability
    76

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Natural rather than dewy (finish) · Stick rather than liquid (format) · Does not claim comfort

    Sold as blush, rated here for use as bronzer (suited)

    Retailer shade note: rich berry / deep with warm-neutral undertones

    Medium confidence· Digital match

    View match
  15. #16 · Laura Mercier

    Bronze Color Infusion Talc-Free Matte & Luminous Duo

    40 Riviera

    Matched on the deeper bronzer pan

    Shade match 79
    $42SephoraSephoraCosts $27.51 more

    Matches: Claims transfer resistanceClaims waterproofSame skin types: combination, dry, normal, oily, sensitive

    Differences: Natural rather than dewy (finish)Sheer rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    55
    Wear & performance
    40
    Comfort & skin suitability
    64

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Powder rather than liquid (format) · 12-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: Deep Neutral Bronze

    Medium confidence· Digital match

    View match
  16. #17 · Tarte

    Macaron Sculpt & Bronze Duo

    s'mores
    Shade match 77
    $38SephoraSephoraCosts $23.51 more

    Matches: Both claim hydrationSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourNatural rather than dewy (finish)Powder rather than liquid (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    51
    Wear & performance
    50
    Comfort & skin suitability
    76

    Slight colour difference · Natural

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Powder rather than liquid (format) · Does not claim comfort

    Sold as contour, rated here for use as bronzer (suited)

    Retailer shade note: rich to espresso

    Medium confidence· Digital match

    View match
  17. #18 · e.l.f. Cosmetics

    Camo Liquid Bronzer & Contour

    10.5 Rich
    Shade match 67
    $8Ulta BeautyUlta Beauty(product price)$6.49 less (45%)

    Matches: Same format: liquidBoth claim comfortSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourDeeperNatural rather than dewy (finish)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    75
    Wear & performance
    40
    Comfort & skin suitability
    88

    Slight colour difference · Natural · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  18. #19 · Dior

    Forever Skin Bronze

    06
    Shade match 67
    $52SephoraSephoraCosts $37.51 more

    Matches: Same pigmentation: buildableBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourNatural rather than dewy (finish)Cream rather than liquid (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    84

    Visibly different colour · Natural · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Cream rather than liquid (format) · Long-wearing rather than not listed (longevity) · Dry, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: deep dark

    Medium confidence· Digital match

    View match
  19. #20 · Morphe

    Sudden Heat Creamy Bronzer Stick

    Smolder
    Shade match 76
    $15Ulta BeautyUlta BeautyCosts $0.51 more

    Matches: Both claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourMatte rather than dewy (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    50
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich to deep with warm, neutral undertones

    Medium confidence· Digital match

    View match
  20. #21 · Too Faced

    Chocolate Soleil Melting Bronzing & Sculpting Stick

    Chocolate Mocha
    Shade match 66
    $35SephoraSephoraCosts $20.51 more

    Matches: Same pigmentation: buildableBoth claim comfort

    Differences: Noticeably different swatch colourBronze rather than brownNatural rather than dewy (finish)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    70
    Wear & performance
    50
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Bronze rather than brown · Natural rather than dewy (finish) · Stick rather than liquid (format) · Does not claim hydration

    Retailer shade note: tan bronze

    Medium confidence· Digital match

    View match
  21. #22 · L'Oréal Paris

    Lumi Bronze Le Stick Soleil Bronzer

    Bronze De Soleil
    Shade match 62
    $12.99Ulta BeautyUlta Beauty$1.50 less (10%)

    Matches: Same finish: dewySame pigmentation: buildable

    Differences: Noticeably different swatch colourBronze rather than brownStick rather than liquid (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    86
    Wear & performance
    50
    Comfort & skin suitability
    40

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Bronze rather than brown · Stick rather than liquid (format) · Does not claim comfort · Does not claim hydration

    Retailer shade note: french riviera bronze

    Medium confidence· Digital match

    View match
  22. #23 · Milk Makeup

    Creamy Matte Hydrating Bronzer Stick with Hyaluronic Acid

    Blitzed
    Shade match 72
    $28SephoraSephoraCosts $13.51 more

    Matches: Same pigmentation: buildableBoth claim comfortBoth claim hydration

    Differences: DeeperBronze rather than brownMatte rather than dewy (finish)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    59
    Wear & performance
    40
    Comfort & skin suitability
    84

    Close colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Deeper · Bronze rather than brown · Matte rather than dewy (finish) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: deep bronze

    Medium confidence· Digital match

    View match
  23. #24 · Tarte

    Macaron Sculpt & Bronze Duo

    tiramisu
    Shade match 72
    $38SephoraSephoraCosts $23.51 more

    Matches: Both claim hydrationSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourNatural rather than dewy (finish)Powder rather than liquid (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    51
    Wear & performance
    50
    Comfort & skin suitability
    76

    Slight colour difference · Natural

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Powder rather than liquid (format) · Does not claim comfort

    Sold as contour, rated here for use as bronzer (suited)

    Retailer shade note: deep to rich

    Medium confidence· Digital match

    View match
  24. #25 · Benefit Cosmetics

    Hoola Wave Bronzing Balm

    Deep
    Shade match 62
    $36SephoraSephoraCosts $21.51 more

    Matches: Same pigmentation: buildableClaims transfer resistanceClaims waterproof

    Differences: Noticeably different swatch colourNatural rather than dewy (finish)Cream rather than liquid (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    100

    Visibly different colour · Natural · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Cream rather than liquid (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  25. #26 · Fenty Beauty

    Sun Stalk'r Instant Warmth Bronzer

    Thick Mint
    Shade match 82
    $39SephoraSephoraCosts $24.51 more

    Matches: Claims transfer resistanceSame skin types: combination, dry, normal, oily, sensitive

    Differences: Matte rather than dewy (finish)Powder rather than liquid (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    37
    Wear & performance
    40
    Comfort & skin suitability
    64

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than dewy (finish) · Powder rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep skin tones, neutral undertones

    Medium confidence· Digital match

    View match
  26. #27 · Too Faced

    Chocolate Soleil Matte Blurring Bronzer

    Chocolate Ganache
    Shade match 77
    $38SephoraSephoraCosts $23.51 more

    Matches: Same pigmentation: buildable

    Differences: Noticeably different swatch colourMatte rather than dewy (finish)Powder rather than liquid (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    53
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than dewy (finish) · Powder rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: rich

    Medium confidence· Digital match

    View match
  27. #28 · DIBS Beauty

    Desert Island Duo Blush + Bronzer Stick

    Shade 6 - Plot Twist / Level Up

    Matched on the Level Up pan

    Shade match 63
    $36Ulta BeautyUlta BeautyCosts $21.51 more

    Matches: Same pigmentation: buildableBoth claim hydrationSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourDeeperNatural rather than dewy (finish)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    70
    Wear & performance
    50
    Comfort & skin suitability
    76

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Natural rather than dewy (finish) · Stick rather than liquid (format) · Does not claim comfort

    Sold as blush, rated here for use as bronzer (suited)

    Retailer shade note: true fuchsia / deep with warm undertones

    Medium confidence· Digital match

    View match
  28. #29 · Physicians Formula

    Butter Glow Contour Wand

    Medium/Deep
    Shade match 63
    $13.49Ulta BeautyUlta Beauty$1 less (7%)

    Matches: Same pigmentation: buildableSame format: liquidBoth claim comfort

    Differences: Noticeably different swatch colourLighterMatte rather than dewy (finish)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    73
    Wear & performance
    40
    Comfort & skin suitability
    68

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 27% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Matte rather than dewy (finish) · Long-wearing rather than not listed (longevity) · Sensitive rather than combination, dry, normal, oily, sensitive (skin types)

    Sold as contour, rated here for use as bronzer (suited)

    Medium confidence· Digital match

    View match
  29. #30 · e.l.f. Cosmetics

    Camo Liquid Bronzer & Contour

    10 Rich
    Shade match 59
    $8Ulta BeautyUlta Beauty(product price)$6.49 less (45%)

    Matches: Same format: liquidBoth claim comfortSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourDeeperNatural rather than dewy (finish)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    75
    Wear & performance
    40
    Comfort & skin suitability
    88

    Visibly different colour · Natural · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Use as bronzer: possible

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

e.l.f. Cosmetics Camo Liquid Bronzer & Contour in 9 Deep/Rich, against CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum in Dark. Every attribute compared, with its share of the score.

ComparedYour shadeDarkClosest match9 Deep/RichScore
Shade match55% of overall90
Colour86#573824#613e2bVery close colourColour difference 2.8 (0 is identical)
Depth90Deep / darkDeep / darkSameDepth difference 4.5 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall75
Finish67DewyNaturalSome differenceNatural finish rather than dewy
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format100LiquidLiquidSameBoth liquid
Wear & performance15% of overall · 1 of 3 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall88
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types100Combination, Dry, Normal, Oily, SensitiveCombination, Dry, Normal, Oily, SensitiveSameBoth marketed for combination, dry, normal, oily, sensitive skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Liquid Bronzer & Contour in 9 Deep/Rich.

Same or better

  • $6.49 less
  • Very close colour
  • Same format: liquid
  • Both claim comfort
  • Same skin types: combination, dry, normal, oily, sensitive

Different

  • Natural finish instead of dewy
  • Opaque pigmentation instead of buildable
  • Long-wearing longevity instead of not listed
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedNot listed
BaseWater-based, moderate siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy 9 Deep/Rich

Match price
$8Ulta BeautyUlta Beauty
$6.49 less (45%)

Your shade $14.49 at Ulta Beauty · lowest price $7 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.