Shades by colour (4)
Colour family, depth and undertone are standardised from the official description and the swatch colour. Each shade opens its own page with its images, prices and similar shades.
Brown (3)
Brand claims
What the brand or retailer states, not tested by Beautler. A claim that is not listed is unknown.
- Hold
- Not listed
- Formula
- GelSource: the product name or description (Ulta Beauty)
- Applicator
- Not listed
- Fibres
- Brand claimSource: the product name or description (Ulta Beauty)
- Water-resistant
- Not listed
- Flake-resistant
- Not listed
- Data confidence
- HighSource: 4 of 4 shades have a measured swatch
- Source
- Ulta BeautySource: Checked 5 Nov 2026
Official description
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller. Benefits - Buildable wax-gel formula with brush - Enriched with Kaolin Clay and hair-like fibers that enhance brows - Easily brush and shape gel for full, voluminous-looking brows - Can be used on its own or as a topcoat over brow powder or pencil - Available in 5 easy-match shades Formulated Without - All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone - All skincare is also free from sulfates Item 2538866
Ingredients (20), as published by Ulta Beauty
- 1Water
- 2Alcohol
- 3Euphorbia Cerifera (Candelilla) Wax
- 4C10-13 Isoparaffin
- 5Glyceryl Stearate
- 6Kaolin
- 7Magnesium Aluminum Silicate
- 8PEG-100 Stearate
- 9C9-11 Isoparaffin
- 10Nylon-66
- 11Tocopheryl Acetate (Ve)
- 12Polyacrylate-13
- 13Phenoxyethanol
- 14Microcrystalline Wax (Cera Microcristallina)
- 15Polyisobutene
- 16Sodium Glycerophosphate
- 17Caprylyl Glycol
- 18Ethylhexylglycerin
- 19Polysorbate 20
- 20Alumina