Beautler
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Your beauty butler
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Foundation
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Find the same shade
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Shade is matched on colour, depth and undertone; formula on finish, coverage and wear.
How matching works
Brands
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MAC
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Fenty Beauty
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e.l.f.
A–Z brands
Luxury and affordable brands are scored on the same two scales. Price is shown, never scored.
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Tools
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Tools
Find my shade
Foundation, concealer, bronzer, contour and brow gel
Find my colour
Discover colours that suit you, or shop by colour
Find similar products
Alternatives to the products you wear
Colour guide
Undertone, finish and colour theory
Complete my look
Coordinate lips, cheeks and eyes
Find my foundation shade
In one foundation or across every brand
Find my foundation
By skin type, coverage and finish
Browse all foundations
How matching works
How the two scores work
What we compare
Shade match
Colour, depth and undertone
Undertone
Cool, neutral, warm or olive
Finish & visual result
Finish, coverage, skin-like, blurring
Wear & performance
Wear time, transfer, settling, oxidation, comfort
Closest overall alternative
Four weighted parts, no price
Ingredients
Information and filters, not scored
Skin suitability
Skin types each is made for; a filter once you choose yours
About
Meet the founder
Why Beautler exists
Price never affects either score.
See our methodology
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Matches
/ e.l.f. Cosmetics Wow Brow Gel
e.l.f. Cosmetics Wow Brow Gel dupes and alternatives
4 shades · from $6 ·
product details
Which shade do you wear?
Brunette
Brown · Deep / dark
Deep Brown
Brown · Deep / dark
Neutral Brown
Brown · Neutral · Deep / dark
Taupe
Taupe · Medium
