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Wow Brow Gel Taupe dupes and alternatives e.l.f. Cosmetics

Taupe · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade matchClosest overall alternative: Anastasia Beverly Hills Volumizing Tinted Brow Gel Taupe

The equivalent shade and the most similar brow gel overall.

Your shade
e.l.f. Cosmetics
TaupeChange shade
Type and hold: Tinted
Finish and wear: Fibres
The match
Anastasia Beverly Hills
Taupe
Type and hold: Tinted
Finish and wear: Natural

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
78out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
93
Finish (Finish & application)
not scored yet
Shade match
93out of 100
Colour
88
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26SephoraSephora
Costs $20 more

Your shade $6 at Ulta Beauty

SephoraView at Sephora

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Dutch
    Shade match 85
    $24SephoraSephoraCosts $18 more

    Matches: Same form: gelSame texture: gelSame fibres: claimed

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    85
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: medium dark brown

    Medium confidence· Digital match

    View match
  2. Shade match 83
    $24SephoraSephoraCosts $18 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    83
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: taupe

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Rich Taupe
    Shade match 81
    $21SephoraSephoraCosts $15 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    81
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: for medium to dark blonde hair

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Dark Brunette
    Shade match 79
    $18.99Ulta BeautyUlta BeautyCosts $12.99 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    79
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Ash Brown
    Shade match 79
    $13Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    79
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  6. #7 · Revlon

    PhotoReady Lifting Brow Gel

    802 Soft Taupe
    Shade match 77
    $12.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    77
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    Express Brow Fast Sculpt Mascara

    Blonde
    Shade match 76
    $10.99Ulta BeautyUlta BeautyCosts $4.99 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    76
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  8. #9 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Medium
    Shade match 75
    $20Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same form: gelSame texture: gelSame fibres: claimed

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    75
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  9. #10 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Brunette
    Shade match 67
    $22SephoraSephoraCosts $16 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    67
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: medium taupe/brown

    Medium confidence· Digital match

    View match
  10. #11 · Ulta Beauty Collection

    Brow Tint Gel

    Light
    Shade match 64
    $12Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: light blonde to brown with cool undertones

    Medium confidence· Digital match

    View match
  11. #12 · Benefit Cosmetics

    Gimme Brow+ Tinted Volumizing Eyebrow Gel

    3
    Shade match 63
    $28SephoraSephoraCosts $22 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    63
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: neutral light brown

    Medium confidence· Digital match

    View match
  12. #13 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Light
    Shade match 59
    $29SephoraSephoraCosts $23 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    59
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: neutral blonde

    Medium confidence· Digital match

    View match
  13. Shade match 82
    $11.99Ulta BeautyUlta BeautyCosts $5.99 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Glue rather than gel

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    82
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Medium confidence· Digital match

    View match
  14. #15 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Lingering
    Shade match 76
    $26Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    76
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Retailer shade note: soft taupe brown

    Medium confidence· Digital match

    View match
  15. #16 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Chocolaty Brows 05
    Shade match 53
    $1.99$3.99Ulta BeautyUlta Beauty$4.01 less (67%)

    Matches: Same form: gelSame texture: gelSame fibres: claimed

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    53
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: Chocolate Brown

    Medium confidence· Digital match

    View match
  16. #17 · Maybelline

    Superfluff Volumizing Eyebrow Gel Mousse

    Soft Brown
    Shade match 72
    $13.99Ulta BeautyUlta BeautyCosts $7.99 more

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    72
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  17. Shade match 48
    $26SephoraSephoraCosts $20 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    48
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match
  18. #19 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Dark Brown
    Shade match 67
    $10Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    67
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  19. #20 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 40
    $16SephoraSephoraCosts $10 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    40
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  20. #21 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Soft Brown
    Shade match 40
    $12.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    40
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  21. #22 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Blonde
    Shade match 57
    $12Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same form: gelSame fibres: claimed

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    57
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  22. Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta BeautyCosts $3.49 more

    Matches: Same form: gel

    Differences: Glue rather than gel

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Low confidence· Digital match

    View match
  23. #24 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 24
    $24SephoraSephoraCosts $18 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    24
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  24. #25 · Milani

    Stay Put Tinted Brow Mousse

    Medium Brown
    Shade match 42
    $7.49$14.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    42
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  25. Shade match 15
    $26SephoraSephoraCosts $20 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    15
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Why the closest match works

Anastasia Beverly Hills Volumizing Tinted Brow Gel in Taupe, against e.l.f. Cosmetics Wow Brow Gel in Taupe. Every attribute compared, with its share of the score.

ComparedYour shadeTaupeClosest matchTaupeScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableClaimedNot listedNot comparableFibres not listed for one product
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall93
Shade colour93MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNaturalNot comparableFinish not listed for one product
Applicatornot comparableNot listedBrushNot comparableApplicator not listed for one product
Overall match 78/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Volumizing Tinted Brow Gel in Taupe.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured

Not compared

  • Fibres: not listed for one
  • Hold: not listed for either
  • Finish: not listed for one
  • Applicator: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeSilicone-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed

Where to buy Taupe

Best price
$26SephoraSephora
Costs $20 more

Your shade $6 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.