All 8 imagesFewer images
Official description
rich warm red brown
Standardised colour
Brown · Deep / dark · Warm undertone Details
Other
Price
$26
Ulta Beauty
Ulta BeautyProduct price; this shade is not separately priced
Where to buy Hickory (1 store)
Ulta Beautyfrom $26 · product priceView at Ulta BeautySimilar to MAC Cosmetics Pro Whipped Brow Mousse Hickory
The closest shade matches in other brow gels. Price is never part of the score.
Shade details
- Swatch colour
- #82544f
- L* 40.7 a* 18.5 b* 10.8
- Colour family
- Brown
- from the description (“brown”)
- Colour depth
- Deep / dark
- from the description (“rich”)
- Undertone
- Warm
- from the description (“warm”)
- Colour description
- Not listed
- not stated
- Finish
- Not listed
- not stated
- Clear or tinted
- Tinted
- brand or retailer claim
- Hair colour
- Not listed
- not stated
- Hair undertone
- Warm / golden
- brand or retailer claim
- Shimmer
- Not listed
- not stated
- Formula
- Other
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- High
- Swatch colour measured and backed by the shade's words
- Source
- Ulta Beauty
- checked 5 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (14)
MAC Cosmetics Pro Whipped Brow Mousse- Brunettemedium brown
- Flinglight taupe ash blonde
- Genuine Auberginedeep cool purple
- Hickoryrich warm red brown(this shade)
- Lingeringsoft taupe brown
- Omegasoft muted taupe/light blonde
- Onyxblack
- Pennyginger red
- Spikeddeep brown
- Strutreddish brown
- Studdeep cool brown
- Stylizedtaupe brown
- Taupemedium taupe/ash brown
- Thundersoft grey/ash