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Ulta Beauty Collection Brow Tint Gel in Soft Brown, product photo from Ulta Beauty
1 of 7 · Product · Ulta Beauty
Ulta Beauty Collection Brow Tint Gel in Soft Brown, texture swatch from Ulta Beauty
2 of 7 · Texture · Ulta Beauty
Ulta Beauty Collection Brow Tint Gel in Soft Brown, colour swatch from Ulta Beauty
3 of 7 · Swatch · Ulta Beauty
Ulta Beauty Collection Brow Tint Gel in Soft Brown, image 4 from Ulta Beauty
4 of 7 · Shown for Soft Brown · Ulta Beauty
Ulta Beauty Collection Brow Tint Gel, range image 5 from Ulta Beauty
5 of 7 · Whole range · Ulta Beauty
Ulta Beauty Collection Brow Tint Gel, range image 6 from Ulta Beauty
6 of 7 · Whole range · Ulta Beauty
Ulta Beauty Collection Brow Tint Gel, range image 7 from Ulta Beauty
7 of 7 · Whole range · Ulta Beauty
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Official description

light to medium brown with warm undertones

Standardised colour

Brown · Light · Warm undertone Details

Natural finish · Gel

Price
$12Ulta BeautyUlta Beauty

Where to buy Soft Brown (1 store)

Ulta BeautyUlta Beauty$12
Ulta BeautyView at Ulta Beauty

Similar to Ulta Beauty Collection Brow Tint Gel Soft Brown

The closest shade matches in other brow gels. Price is never part of the score.

Shade details

Swatch colour
#9f624d
L* 47.8 a* 22.4 b* 22.3
Colour family
Brown
from the description (“brown”)
Colour depth
Light
from the description (“light medium”)
Undertone
Warm
from the description (“warm”)
Colour description
Not listed
not stated
Finish
Natural
the product's attributes
Clear or tinted
Tinted
brand or retailer claim
Hair colour
Light brown, Medium brown
brand or retailer claim
Hair undertone
Warm / golden
brand or retailer claim
Shimmer
Not listed
not stated
Formula
Gel
brand claim, the product name or description (Ulta Beauty)
Applicator
Spoolie
brand claim, the product name or description (Ulta Beauty)
Data confidence
High
Swatch colour measured and backed by the shade's words
Source
Ulta Beauty
checked 5 Nov 2026

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (6)

Ulta Beauty Collection Brow Tint Gel