All 16 imagesFewer images
Official description
medium (brown)
Standardised colour
Brown · Medium Details
Natural finish · Buildable pigmentation · Liquid
Possible for contour: high chroma for a shadow shade
Best price
$30
Sephora
SephoraWhere to buy Serene (2 stores)
SephoraBest price$30View at Sephora
Ulta BeautyBest price$30View at Ulta BeautySimilar to Rare Beauty Soft Pinch Liquid Contour Serene
The closest shade matches and closest overall alternatives in other contours. Price is never part of the score.
Shade details
- Swatch colour
- #965b39
- L* 44.6 a* 20.8 b* 29.6
- Colour family
- Brown
- from the description (“brown”)
- Colour depth
- Medium
- from the description (“medium”)
- Primary undertone
- Not listed
- not stated
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Natural
- the product's attributes
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Liquid
- the product's attributes
- Wear claims
- Long-wearing, claimed
- the product's attributes or description
- Skin suitability claims
- Comfortable, For sensitive skin, For sensitive skin, Fragrance-free
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Sephora, Ulta Beauty
- checked 4 Nov 2026
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.