All 8 imagesFewer images
Official description
No official description
Standardised colour
Brown · Deep / dark Details
Matte finish · Liquid
Price
$10
Ulta Beauty
Ulta BeautyWhere to buy Milk Chocolate (1 store)
Ulta Beauty$10View at Ulta BeautySimilar to NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner Milk Chocolate
The closest shade matches in other eyeliners. Price is never part of the score.
Blush, lip colours and eyeshadow to wear with Milk Chocolate
Open Complete My LookFive ways to coordinate with NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner Milk Chocolate, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Coco-Loco
Huda Beauty Blush Filter Soft Glow Liquid Blush, shade Coco-Loco
- Neighbouring colour: terracotta with brown
- Combination · Terracotta · Deep / dark · Warm
$25
Chocolate Cherry
Bobbi Brown Pot Rouge Cream Blush for Lips & Cheeks, shade Chocolate Cherry
- Neighbouring colour: brown / nude with brown
- Combination · Brown / nude · Deep / dark · Warm
$36
View at Sephora
Lipstick
Cocoa
Juvia's Place The Nude Velvety Matte Lipstick, shade Cocoa
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$15
Sensual
Milani Color Fetish Matte Lipstick, shade Sensual
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$11.99
Lip gloss
Praline
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Praline
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$26
Warm Beige
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage, shade Warm Beige
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Warm
$26
Lip liner
Creamy Chocolate
Buxom Power Line Plumping Lip Liner, shade Creamy Chocolate
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Warm
$24
Chai Latte
L.A. Girl Long-Lasting Shockwave Lip Liner, shade Chai Latte
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Warm
$5
Eyeshadow
27 Bronze
Lancôme Ombre Hypnôse Stylo Shadow Stick Matte Metallics, shade 27 Bronze
- Neighbouring colour: bronze with brown
- Combination · Bronze · Deep / dark · Warm
$28
504 Cameo
Sephora Collection Colorful Eyeshadow, shade 504 Cameo
- Neighbouring colour: nude with brown
- Combination · Nude · Medium
$8
The same colour family across lips, cheeks and eyes.
Blush
Rekindled
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Rekindled
- Same colour family: brown
- Sold as a lipstick · Brown · Deep / dark · Cool
$27
Lipstick
Choco-Liscious
Revlon Super Lustrous Lipstick, shade Choco-Liscious
- Close match
- Colour match · Brown · Deep / dark · Warm
$8.99
$weet Whiskey
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade $weet Whiskey
- Close match
- Colour match · Brown · Deep / dark · Warm
$27
View at CVS
Lip gloss
CARAMELT
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade CARAMELT
- Same colour family: brown
- Combination · Brown · Deep / dark · Warm
$5.97
Chocolate Glaze
e.l.f. Cosmetics Lip Plumping Gloss, shade Chocolate Glaze
- Same colour family: brown
- Combination · Brown · Deep / dark · Warm
$8
View at Walmart
Lip liner
Doppio Espresso
e.l.f. Cosmetics Cream Glide Lip Liner, shade Doppio Espresso
- Close match
- Colour match · Brown · Deep / dark · Neutral
$2
510 Wild Brown
Dior Rouge Dior Contour Lip Liner, shade 510 Wild Brown
- Same colour family: brown
- Combination · Brown · Deep / dark · Neutral
$35
Eyeshadow
Brownie Badd'R
Fenty Beauty Shadowstix Longwear Eyeshadow Stick, shade Brownie Badd'R
- Close match
- Colour match · Brown · Deep / dark
$13
TY
R.E.M. Beauty Starlet Matte Liquid Eyeshadow, shade TY
- Close match
- Colour match · Brown · Deep / dark
$22
A clear difference in colour or depth, on purpose.
Blush
Love Potion
Too Faced Cloud Crush Whipped Lip & Cheek Color, shade Love Potion
- Contrast: red with brown
- Sold as a lipstick · Red · Deep / dark · Cool
$29
03 Fig Jelly
Lancôme Juicy Tubes Cheeks Jelly Blush Tint, shade 03 Fig Jelly
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Warm
$25
Lipstick
450 Surprise Surprise
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick, shade 450 Surprise Surprise
- Contrast: lighter
- Combination · Brown · Deep / dark · Neutral
$35
189 Ambitious Red
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 189 Ambitious Red
- Contrast: red with brown
- Combination · Red · Deep / dark · Cool
$13.46
Lip gloss
073 Blackberry
Dior Addict Lip Glow Balm, shade 073 Blackberry
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Cool
$42
Sugarplum
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Sugarplum
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Warm
$26
Lip liner
Mink
Westman Atelier Lip Shape Defining Lip Liner, shade Mink
- Contrast: lighter
- Combination · Brown · Deep / dark · Neutral
$34
Cocoa
Kylie Cosmetics Precision Pout Lip Liner, shade Cocoa
- Contrast: lighter
- Combination · Brown · Deep / dark · Warm
$19
Eyeshadow
Figgy Matte
Stila Liqua-Play Eye Shadow, shade Figgy Matte
- Contrast: berry with brown
- Combination · Berry · Deep / dark
$25
It's Fabstract
MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow, shade It's Fabstract
- Contrast: lighter
- Combination · Brown · Deep / dark
$28
Soft colours close to a natural flush.
Blush
Sun Bronze 200
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, shade Sun Bronze 200
- Soft colour, close to a natural flush
- Combination · Brown / nude · Light · Warm
$34
Buff
Maybelline Fit Me Blush, shade Buff
- Soft colour, close to a natural flush
- Combination · Brown / nude · Medium · Warm
$9.19
Lipstick
Hot Carmelo
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Hot Carmelo
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Warm
$11
Fair Game
Smashbox Always On Longwear Matte Liquid Lipstick, shade Fair Game
- Soft colour, close to a natural flush
- Combination · Nude · Light · Warm
$27
Lip gloss
Echo
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Echo
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Cool
$18
007 Fill Fantasy
Revlon PhotoReady Instant Plump Serum, shade 007 Fill Fantasy
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Neutral
$12.99
Lip liner
Penthouse
Morphe Signature Lip Pencil, shade Penthouse
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Warm
$7
June
MERIT Signature Lip Sheer Lip Liner, shade June
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Warm
$24
Eyeshadow
Forest Night
Kaja Eye Bento Bouncy Eyeshadow Trio, shade Forest Night
- Soft colour, close to a natural flush
- Combination · Pan 3 · Brown · Deep / dark
$28
Keep It Ethereal
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette, shade Keep It Ethereal
- Soft colour, close to a natural flush
- Combination · Pan 10 · Brown · Medium
$11
Saturated or deep colours that stand out.
Blush
Coco-Loco
Huda Beauty Blush Filter Soft Glow Liquid Blush, shade Coco-Loco
- Deep colour that stands out
- Combination · Terracotta · Deep / dark · Warm
$25
You Go Cocoa
e.l.f. Cosmetics Halo Glow Blush Beauty Wand, shade You Go Cocoa
- Deep colour that stands out
- Combination · Terracotta · Deep / dark · Warm
$10
Lipstick
Flesh 3 109
Pat McGrath Labs MatteTrance Lipstick, shade Flesh 3 109
- Deep colour that stands out
- Combination · Rose · Deep / dark · Warm
$39
Relentless Raisin
Revlon ColorStay Overtime Lipcolor, shade Relentless Raisin
- Deep colour that stands out
- Combination · Plum · Deep / dark · Warm
$14.49
Lip gloss
Resin
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Resin
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$26
Acai You Later
CoverGirl Clean Fresh Yummy Lip Gloss, shade Acai You Later
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$11.99
Lip liner
Rosewood
L.A. Girl Long-Lasting Shockwave Lip Liner, shade Rosewood
- Deep colour that stands out
- Combination · Rose · Deep / dark · Warm
$5
Acai
MAC Cosmetics Lipglazer Glossy Liner, shade Acai
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$25
Eyeshadow
Night Cap
Revlon Glimmer Eyeshadow Multi-Stick, shade Night Cap
- Glitter that stands out
- Combination · Brown · Deep / dark · Cool
$12.99
Cup Of Joe
Ulta Beauty Collection Cream Eye Shadow Stick, shade Cup Of Joe
- Glitter that stands out
- Combination · Brown · Deep / dark
$10.50
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #311200
- L* 9.7 a* 14.2 b* 14.8
- Colour family
- Brown
- from the shade name (“chocolate”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Shimmer
- Not listed
- not stated
- Form
- Liquid
- brand claim, the product name or description (Ulta Beauty)
- Tip
- Felt tip
- brand claim, the product name or description (Ulta Beauty)
- Waterproof
- Brand claim
- brand claim, the product name or description (Ulta Beauty)
- Wear
- 24
- brand claim, the product name or description (Ulta Beauty)
- Texture
- Liquid
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 5 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (10)
NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner- BlackNo retailer description
- Dark ChocolateNo retailer description
- Graham CrackerNo retailer description
- Lil ToastyNo retailer description
- MarshmallowNo retailer description
- Mid(Night) RiseNo retailer description
- Milk ChocolateNo retailer description(this shade)
- Phantom Lineswhite
- Stone WashedNo retailer description
- Vintage BabyNo retailer description